LONDON — Loeffler Randall is crossing the Atlantic and planting its first international flag in Marylebone.

The New York-based fashion label will open a store at 44 Chiltern Street in September. It will be its fifth retail location and first outside the U.S., with opening events scheduled for early October.

The U.K. is already one of Loeffler Randall’s strongest international markets, built on wholesale partners such as Net-a-porter and John Lewis, and a steady demand for bridal and occasion wear, fueling back-to-back years of double-digit growth.

“We’ve been looking for the perfect spot for years, and when this space on Chiltern Street became available, it just felt right,” said Jessie Randall, cofounder and chief creative officer at Loeffler Randall.

A self-described Anglophile, Randall said she visits Chiltern Street every time she’s in town and frames it as a destination street lined with “like-minded brands with distinct points of view” rather than big-box flagships in the city’s more conventional luxury shopping neighborhoods.

The London shop follows the brand’s small-footprint model, with at the center, supported by a fast-growing ready-to-wear range that’s not yet offered to wholesale partners.

The store will carry the brand’s pleated occasion styles, ballet flats, boots and knitwear, alongside cotton separates and handbags from the fall collection. The store will also be the only place to carry the Louisa lace-up ballet flat in red, as seen on Margot Robbie in “Wuthering Heights.”

“I also feel like there’s a mutual appreciation that people in the U.K. are really drawn to the aesthetic of our brand, so it’s kind of a nice synergy. The U.K. customer is more interested in the everyday, ballet flats, really nice booties, sweaters, things that are going to last a really long time and can be worn a lot of different ways,” said Randall.

According to Mariel O’Brien, the brand’s president and general manager, footwear remains the largest and most significant category, driving two-thirds of global sales, with balanced demand across key footwear subcategories.

“Looking ahead, we’re strategically focused on accelerating growth across our global direct-to-consumer business and productively expanding our ready-to-wear category,” she added.

The Marylebone store extends the aesthetic language of Loeffler Randall’s locations in New York; Charleston, S.C.; and Nashville, but with heavier emphasis on British craft.

Randall said there will be hand-plastered walls, Zellige tiles and striped curtains whose ripples echo the pleating of the brand’s signature bow styles. She has also tapped Howe London for textiles and Alfred Newall to furnish the space.

“London almost feels like a second home at this point because I traveled there so much for work, and we have really built like a nice community of people there. I’m so inspired by my trips to London and the Cotswolds and by the friends I’ve made there. There is a synergy in the feminine and modern aesthetic of Loeffler Randall and so many of our customers in London,” Randall added.

The London opening is also a family affair as Randall’s daughter will start Central Saint Martins this autumn, studying womenswear. Randall calls it “the cherry on top” of launching in the city.

Founded in 2004 and launched at Bergdorf Goodman in 2005, Loeffler Randall was self-funded for years before the pandemic.

With weddings and events on hold, the company brought in minority investor Kemmons Wilson Companies Management to support its direct retail channels, which has led to more than quadrupling its recurring revenue base today.

As of 2026, bridal and event footwear represents close to 20 percent of the business, acting as a key acquisition engine for customers who go on to buy into boots, flats, sandals and the growing ready-to-wear line.

Collaborations are another strategic pillar. With past tie-ups including Target, Jack’s Wife Freda, Underwater Weaving, and Left on Friday, O’Brien said the brand is looking to connect with new audiences and communities through exclusive products and experiences with like-minded brands and communities across the U.K., Europe, and the U.S., particularly on the West Coast, in emerging markets for the brand, and in Nantucket.