Lobby Wrap: Push for French programming amid U.S. trade impasse


The latest from the federal lobbyist registry.

Whether French language protections are one of the things that killed a prospective U.S.-Canada trade deal depends on who you ask—but the dispute is handing the Fédération culturelle canadienne-française fresh momentum in its push for cultural funding.

The French culture advocacy group, represented by Miryana Dagher of PAA Conseils | Advisory, is lobbying Ottawa on legislative changes and supports to broaden access to French programming throughout the country, including for French-speaking minority communities.

This comes amid a renewed interest in the French language in Canada, prompted by Prime Minister Carney listing its rules and protections as one of the factors that led to an impasse on trade talks with the U.S.

The Trump administration has denied the U.S attempted to weaken the language as part of the negotiations, but this has nonetheless prompted a wave of patriotism well outside of Québec.

Downloads of Mauril, CBC/Radio-Canada’s French and English language-learning app surged following the breakdown in talks.

READ MORE: Canada drew a red line on culture during trade talks. Now Ottawa moves to change streaming rules

Also of note on this week’s lobbying registry is the agriculture sector, with companies like Aliya’s Foods Limited, a food manufacturing company, meeting with government officials to talk about how trade diversification efforts could help uplift smaller Canadian businesses.

Technology registrations lead with with 13 per cent of total registrations.

New Registrations

Since Aug. 29, no organizations had more than 3 registrations made on their behalf. 

Over that span, Northern Arc Public Affairs led all registrant groups with eight unique registrations each. They were followed by Global Public Affairs Inc. which had five unique registrations. 

From Aug. 29 to Sept. 4, Omar Harb, from Northern Arc Public Affairs was the most active lobbyist, with sive unique registrations. 

In recent agriculture/trade registrants:

MHP Pacific Limited was registered by Kayla McBride and Patrick Weeks, both consultants with Wellington Advocacy, to facilitate discussions with officials concerning tariffs, tariff rate quotas, market access, and imports of chicken and chicken products of Ukrainian origin, including Canada’s remission framework and trade measures in support of Ukraine.

Other: Aliya’s Foods Limited, Farming Smarter Association, Thomas Fresh Inc.

In recent arts/culture/copyright registrants:

Elgin County Railway Museum was registered by Isabel Metcalfe, a consultant with Public Affairs Counsel, as the client is seeking financial support to restore its historic building into a vibrant community hub.

Other: None

In recent defence/security registrants:

CADEX Defence Inc. was registered by Omar Harb, a consultant with Northern Arc Public Affairs, to discuss issues relating to export controls and the Firearm Country Control List (FCCL) as they apply to Canadian small arms manufacturers as well as the structure and membership of the Munitions Supply Program (MSP).

Other: None

In recent energy/environment/climate registrants:

Nuclea Energy Inc. was registered by Ben Parsons, a consultant with Counsel Public Affairs Inc., primarily to advance partnership opportunities to demonstrate and deploy advanced nuclear technology with the Government of Canada and its agencies. Additional discussions were held to advocate for continued support for advanced nuclear research and development and government support for the development of Small Modular Reactors (SMRs) and Micro Modular Reactors (MMRs) to support government energy, climate, and defence policies. Further meetings were held to engage the government on regulations regarding the deployment of new nuclear reactors as well as general regulations and licensing for commercial nuclear technology.

Other: Cvictus Inc., Canadian Backcountry Trails Preservation Society, NorthX

In recent health registrants:

Andromeda Surgical, Inc. was registered by Kent Hehr, a consultant with Northern Arc Public Affairs, to discuss federal health technology and medical device policy, with respect to the regulatory pathway and health system productivity priorities relevant to a surgical robotics platform.

Other: Glycovax Pharma Inc.

In recent Indigenous registrants:

The Aboriginal Housing Management Association was registered by Azin Peyrow, a consultant with NATIONAL Public Relations Inc., as the client is calling for the next National Housing Strategy to be coordinated, adequately funded and accountable for realizing the human right to adequate housing, advancing Indigenous Rights and ending homelessness. Further discussions were held to discuss a 10-year extension of the Urban Native Housing operating subsidies including $12 million annually in operating funding and $10 million for capital renewal.

Other: Kwadacha Nation, Three Nations Education Group Inc., Yukon First Nation Education Directorate

In recent industry registrants:

Wafr Technologies Ltd. was registered by Sydney Linholm and Rudolph Damas, Global Public Affairs, to brief the federal government on cooling infrastructure technology for AI data centres, and exploring alignment with federal AI infrastructure priorities and potential funding, procurement, or program support. Meetings were also held to discuss the role of cooling infrastructure in supporting the buildout of AI and data centre capacity across Canada, including potential economic development and investment considerations.

Other: None

Tech/Telecommunications 

Canadian Web3 Council was registered by Rose Grant, a consultant with First Lake Solutions, with the primary goal of advocating for the development of a national strategy to support the growth of Canada’s Web3 economy and digital assets and create an environment where blockchain technology helps to transform the Canadian economy. Further discussions were held to engage federal financial sector regulators with respect to the supervision of crypto assets under Canada’s anti-money laundering and terrorist financing regulations. The client also sought to work with the federal government on developing clear definitions, categorization and regulatory treatment of crypto assets, as well as developing the regulatory framework around the Stablecoin Act.

Other: Cithorumlabs Inc., GHGSat Inc., Labforge, Ruckus Network, SATO Technologies Corp. / SATO, Electreon Wireless North America LLC, TELUS Corporation

Transportation:

None

Other: None

Of note: Alberta Classical Academy, Bridgemans, Canadian Bitcoin Consortium, Canadian Standards Association, Development and Peace – Caritas Canada, Dorsay Development Corporation, Fair-Play Group Inc., Fédération culturelle canadienne-française, Ideal Can Ontario Inc., Iron Will Innovations Canada Inc., Molok North America Ltd., NASSCO, Inc. (National Association of Sewer System Companies), ResearchNB, Rio Tinto Canada Management Inc., Sobeys Inc., The Canadian Dental Hygienists Association, The Canadian Union of Skilled Workers

Communications:

There were 205 communication reports filed during the period between August 29th to September 4th, 2026.

 Most active client organizations

  • BILD – 36 Communications
  • Pharmascience Inc. – 30 Communications
  • Canadian Vehicle Manufacturers’ Association – 16 Communications
  • McMaster University – 12 Communications
  • Great Canadian Railtour Company Ltd. – 11 Communications

 Most active paid lobbyists

  • David Wilkes for 1 Client – 36 Communications
  • David Goodman for 1 Client – 30 Communications
  • Brian Kingston for 1 Client – 16 Communications
  • Susan Tighe for 1 Client – 12 Communications
  • Tristan Armstrong for 1 Client – 11 Communications

Most lobbied public office holders

  • Fahim Khan – Finance Canada (17)
  • Morgan McCullough – Finance Canada (10)
  • Manuela Tomic – Innovation, Science and Economic Development Canada (5)
  • Yasmin Atassi – Innovation, Science and Economic Development Canada (4)
  • Varun Srivatsan – Finance Canada (4)

Most lobbied government institutions

  • House of Commons – 76 Communications
  • Finance Canada – 46 Communications
  • Innovation, Science and Economic Development Canada – 43 Communications
  • Natural Resources Canada – 25 Communications
  • Canadian Heritage – 16 Communications

Most lobbied subject matters

  • Taxation and Finance – 109 Communications
  • Economic Development – 100 Communications
  • Health – 88 Communications
  • Industry – 86 Communications
  • International Trade – 80 Communications



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