Levi’s delivered a solid second-quarter performance, with net revenues rising 6 percent on an organic basis to $1.6 billion compared with the second quarter of 2025.

“The Levi’s brand is connecting with consumers around the world in more powerful ways than ever before, and our Q2 results are another proof point that our strategies are working and our team is executing,” said Michelle Gass, Levi Strauss & Co. president and CEO.

Beyond the headline revenue gains, executives pointed to strong momentum in the women’s category, operational improvements across the supply chain and continued international expansion as key drivers of the quarter.

Here’s a closer look at which products and markets are driving growth.

What’s selling

In Q2, the women’s category saw “exceptional strength in seasonal trends” like white denim, which grew 70 percent.

“Our evolution into a denim lifestyle brand is enabling us to continue to drive outsized performance in women’s, up 11 percent in the quarter, and we further extended our leading market share position in both men’s and women’s, reflecting the strength of our brand, impactful marketing and a steady pipeline of product innovation,” Gass said in the company’s Q2 earnings call on Wednesday.

Core fits across skinny, slim, bootcut and straight continue to make up most of the Levi’s bottoms business, which grew 6 percent in Q2.

Gass noted that looser silhouettes continued to deliver solid growth. “Our 501 ’90s for her and 501 Loose for him were key standouts in the quarter, reinforcing both the longevity and relevance of our core icons. We’re also seeing continued strength across a range of other silhouettes, including our Cinch Baggy franchise, Wide Leg and Low Loose in women’s and Relaxed and Bootcut in men’s,” she said.

Levi’s tops business grew 5 percent. Gass said newer categories like blouses, wovens, sweaters and polos are driving strong growth, outpacing legacy categories like graphic tees.

Levi Strauss Signature is showing signs of growth as well. The segment was up 9 percent in the first half of the year. Though it’s a smaller business—about $300 million annually—Gass said the value-based brand is expected to accelerate in the second half by high single to low double digits.

“It’s a solid, resilient business,” she said, adding that it is taking a page from Levi’s Red Tab playbook by leaning into newness and lifestyle offerings.

Behind the scenes

In the call, Harmit Singh, Levi Strauss & Co. executive vice president and chief financial and growth officer, shed light on the company’s distribution network transformation and tariff refund process.

Singh, who is set to retire later this year, said Levi’s completed the remap of Europe to an omnichannel distribution network at the end of the quarter, consolidating e-commerce fulfillment into its distribution centers in Germany and the UK. “We are seeing benefits in operational efficiency, distribution expense leverage and profitability in Europe,” he said.

In the U.S., he said Levi’s is on track to complete the transition of its Hebron, Ky. distribution center to Maersk by the beginning of the fourth quarter. More than 300 employees at Levi Strauss & Co. are expected to lose their jobs due to the closure.

“The transition has taken longer than planned as we balanced strong demand with the operational shift. As we exit parallel operations and consolidate into the new network, we expect to eliminate duplicated costs, simplify the operating model and improve inventory and service levels,” he said.

The company is also making progress with its global ERP transformation that began in May. After the successful transition in North America, he said Asia and Beyond Yoga have been migrated to the new global platform. Europe and the remaining Latin American countries are on track for completion by mid-2027.

“Once complete, the company will operate on a single ERP, enabling faster decision-making, supporting our DTC-first model, all while creating the foundation to scale AI and automation globally,” he said.

Regarding tariffs, Singh said the company expects to receive $80 million in tariff refunds but added that the company has just started to file claims. Since the refunds are not guaranteed yet, Levi’s didn’t include it in its financial results or guidance.

Global outlook

International markets are a priority for the San Fransico-based brand.

Collections with the U.S., Mexico, England and France Football Federations allowed the brand to capitalize on patriotic fervor surrounding the 2026 FIFA World Cup—even though its logo is famously obscured at one of the tournament’s host stadiums. Additionally, Gass said Levi’s tapped into “top local talent across key markets” during the quarter, including Mexican pop star and actress Belinda and Bollywood actress Alia Bhatt. “We also activated our collaboration with K-pop superstar and Levi’s brand ambassador Rosé through pop-up shops in key Asian markets, reinforcing our focus on growing the women’s business in the region,” she said.

Fueled by double-digit growth across both DTC and wholesale, Asia showed the most growth of all the international markets, with net revenues up 12 percent on an organic basis in Q2. Turkey, Japan and India are driving this growth, though Gass said the brand is beginning to see signs of progress in China “supported by new leadership and improvements in product and execution.”

In the Americas, net revenues increased 7 percent on an organic basis. Mexico, Levi’s second largest market globally, saw 15 percent growth. The brand is celebrating its 60^th anniversary in the country. “Supported by strong brand equity, Mexico remains both a meaningful revenue driver and a cultural and strategic hub,” Gass said.

Across Latin America, she said momentum is accelerating with double-digit growth led by Brazil, the Andes and Colombia. “We see continued opportunity to build on this strength through store openings, e-commerce and wholesale expansion,” Gass added.