Lemme is continuing its strong launch pipeline with the introduction of Creatine Body Toning Gummies.

Each serving delivers 5 grams of micronized creatine monohydrate with clinically studied AstraGin to support lean muscle tone, strength, recovery and cognitive health. Lemme Creatine will be available exclusively at lemmelive.com on Jan. 13, priced at $30.

In an interview, Lemme cofounder Kourtney Kardashian Barker said: “Many people think of creatine as something that bulks you up, but it’s actually one of the most powerful nutrients in the world in that it can increase strength, recovery and support brain health. Research shows that women naturally produce lower creatine than men, so they’ll see even greater advantages from taking the supplements.”

Often creatine comes in powder form.

“We saw a huge gap in the market,” continued Kardashian Barker, who, as reported, is the recipient of the WWD Style Award for Wellness Entrepreneur of the year. “Creatine is one of the most researched ingredients, but it’s always been marketed to men in big tubs of powder and we knew we wanted it in a format that was more approachable.”

Kardashian Barker debuted the supplement brand Lemme in 2022 with longtime friend Simon Huck. The first products were easy to understand and fun formulas like Lemme Sleep, $30, and Lemme Debloat, $30. 

Over the past few years, Lemme has been expanding its retail footprint, launching at Ulta Beauty in 2023, Target in 2024 and entering 2,000 Walmart stores at the beginning of this month, as well as online.

Its launch pipeline has been particularly active of late, too, with the brand releasing colostrum supplements in November and a fat-burning gummy in December.