Kylie Jenner‘s Khy has appointed Laura du Rusquec chief executive officer.

The direct-to-consumer fashion label was founded by Jenner in 2023 with her serving as creative director, positioning itself around limited-edition drops. With du Rusquec’s appointment, Khy looks to strengthen its business as it continues to evolve as a fashion company.

Jenner said the hire reflects the direction she envisions for the brand as it continues to mature.

“Laura’s appointment reflects where Khy is headed — a brand defined by craftsmanship, longevity and a clear point of view,” Jenner told WWD in a statement. “Her experience across luxury and fashion leadership is exactly what this chapter calls for, and I’m proud to be building this next era alongside her.”

Based in Los Angeles, du Rusquec brings nearly 20 years of experience leading and scaling fashion and luxury businesses. Most recently she served as CEO of Ganni, the Copenhagen-founded contemporary brand backed by L Catterton. Previously, she spent seven years at Balenciaga, where she became deputy CEO. Earlier in her career, she held leadership positions within the Kering group, including serving as global brand director for marketing and merchandising at Pomellato, after beginning her professional career in investment banking at Morgan Stanley.

“I am thrilled to join Khy and to collaborate with Kylie at such a pivotal moment,” du Rusquec said. “Khy’s commitment to intentional design, elevated quality, and its unique, community-driven approach reflects what today’s consumers are looking for, and I look forward to working with the team as we continue to bring Kylie’s vision to life.”

The executive appointment comes as the brand unveils “Dear Summer, Love Khy,” its summer 2026 collection.