That includes collaborations with major creators like American singer and influencer Montana Tucker, whose platforms reach more than 10 million followers. In one recent undercover campus video shot at UCLA, Tucker and Let’s Do Something on Campus contrasted student reactions to civilians killed by Hamas, with their responses when the perpetrators’ identities were switched, a piece of social experimentation meant, Apisdorf said, to expose “moral inconsistencies and misinformation” about the conflict. Other content features Israeli influencer “Sahar,” and Nova survivors, and Israeli Arab Yosef Hadad, using first-person stories rather than talking points, to explain why October 7 was not an abstract geopolitical event, but a generational trauma.