Is Taco Bell missing the mark in reacting to the cyclospora outbreak?


The cyclospora outbreak in the US is directly impacting fast-food chain Taco Bell’s sales after the health crisis was linked to fresh produce like lettuce.

Placer.ai head of analytical research R.J. Hottovy discusses with Market Domination Host Brooke DiPalma how Taco Bell and its consumer base are both reacting to this health scare.

Yum! Brands (YUM) — the parent company of Taco Bell — stock has been trading steadily recently despite this controversy



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