dailynewsnblog
When a fashion person introduces us to a new It item, outfit combination, or makeup trick, we pay close attention, but the same can be said when someone stylish takes a well-documented (and well-packed-for) vacation. Already this year, it seems like the fashion set is jetting off on trips left and right. From the shores of South Beach to slopes of St. Moritz–adjacent Sils Maria and the Pigalle neighborhood of Paris, there’s a new class of chic hotels assembling around the world.
Some are brand-new, like Paris’s affordable favorite Hotel Massé, while others, like Sardinia’s Cala di Volpe, are generationally beloved but seeing an uptick in buzz. Regardless, these eight properties are officially on the wish lists of fashion people from all corners of the globe. So if you’re curious to know which stays are the top priorities of the style set, discover every buzzy hotel that matters most to them in 2026—and, of course, what to pack to fit the vibe of each.
Hotel El Roblar
If the fashion set is collectively decamping to Ojai this year, it’s because of El Roblar. The hotel has finally reopened its doors after a half-century hiatus and has quickly become the destination du jour for everyone from designer Anine Bing to celebrity makeup artist Mary Phillips. Restored by the team behind The Bowery Hotel, it captures that elusive “lived-in luxury” that defines some of the best hotels. With its Spanish Revival architecture that frames Topatopa mountain views, El Roblar is the rustic-yet-refined backdrop to every cool person’s long-weekend escape from L.A.
What to Pack
LESET
Kyoto Carpenter Pant
Polo Ralph Lauren
Chino Cap
Hotel Massé
In Paris, everyone is talking about Hotel Massé. Designed by Gasparetto Parenti with an interiors vibe that blends cool minimalism with a mid-century warmth, it’s as much a landing pad for the aesthetically driven as it is an emerging cultural hub. Yes, it’s a hotel, but the space doubles as a gallery highlighting emerging artists and partnerships with local makers, offering guests an immersion into Pigalle’s creative pulse. It’s the ultimate home base for those who want a truly local Parisian stay.
What to Pack
The Shelborne
The team behind the popular Proper Hotel in Santa Monica have made their way to the opposite coast with a project that’s already played host to a number of our favorite fashion people. Meet the Shelborne, a South Beach gem fresh off its $100 million renovation that revives the aesthetics of Miami’s 1970s heyday. Fashion people are obsessed with capturing the lobby’s earthy travertine floors and that picturesque 1950s diving board—it all feels like living inside a Slim Aarons editorial spread.
What to Pack
Tropic of C
Equator Bikini Top
Tropic of C
Santorini Bikini Short
Pocketbook Hudson
The Hudson Valley has seen its fair share of boutique openings, but Pocketbook Hudson is the one garnering the most buzz this year. Set in a sprawling 19th-century textile mill, the hotel feels more like a creative campus than a standard stay, complete with a subterranean nightclub and a communal bathhouse. It was designed by Charlap Hyman and Herrero, so every corner is essentially a master class in industrial-cool proportions. It serves as the perfect home base for the vintage-obsessed who frequent Hudson’s famous antique trail.
What to Pack
Jenni Kayne
Cooper Cardigan
Saint Laurent
Le Loafer Moccasin
Hotel Cala di Volpe
There’s a reason every chic person you follow seems to turn up in Sardinia by the middle of July, and more often than not the reason is Hotel Cala di Volpe. Although the Jacques Couëlle–designed masterpiece dates back to 1963, long before the Costa Smeralda became the high-profile destination it is today, the property feels more relevant than ever in 2026 as interest in the Sardinian coastline heats up. From chic terrace dinners to aperitivi overlooking the emerald bay, the hotel’s sculptural, almost surrealist architecture lends a cinematic quality that feels like a 1960s postcard come to life.
What to Pack
MISSONI
Mare Triangle Bikini
TOTEME
Raffia-Like Sunhat
Chesa Marchetta
Tucked into the alpine stillness of Sils Maria—though adjacent to the glitz of nearby Saint Moritz—Chesa Marchetta is the hospitality version of every fashion person’s stealth-wealth fantasy. Reimagined from a 16th-century guest house by the team behind The Fife Arms complete with window embroideries by Benedictine nuns and a restaurant anchored by a Giacometti, it’s part hotel, part cultural salon where stylish skiers go to disappear into one of its 13 chic lime-washed rooms.
What to Pack
Enza Costa
Cashmere Sleeveless Halter Top
Veda
Cole Leather Maxi Skirt
(Image credit: Hôtel du Couvent)
Hôtel du Couvent
Hotels with history—that’s the intention behind most sought-after keys in 2026, but none quite as notable as Hôtel du Couvent—think thoughtfully repurposed spaces that transform landmark buildings into design-forward hotels. In the heart of Nice, the hotel resides in a centuries-old convent whose sun-soaked terraces and faded yellow archways have quickly become the backdrop to many stylish south of France retreats.
What to Pack
POSSE
Danielle Cotton Mini Dress
ANCIENT GREEK SANDALS
Kardia Raffia Sandals
TOTEME
Signature Striped Silk-Twill Scarf
(Image credit: El Fenn)
El Fenn
Marrakech has always been a fashion-insider haunt, but El Fenn is this year’s undisputed “if you know, you know” pick. What makes it so beloved right now is its mix of mid-century European furniture and Moroccan craftsmanship, with every corner bursting with color and print, and its commitment to “creative well-being”; its new Curated Stays offer deep dives into local artisanship that verges on apprenticeship. It’s the ultimate aesthetic reset for the creative crowd.
What to Pack
ALÉMAIS
La Isla Franco Silk Twill Mini Dress
Le Sundial
Tina Onyx Necklace
Loewe
Round-Frame Acetate Sunglasses
