It’s true that Hailey Bieber can sell us anything: a phone case exclusively designed to hold lip balms, blush sticks so tiny they can fit into your pocket, a pair of loose-cut baggy jeans. However, for her latest endeavour, which is no doubt bound to be another commercial success, the Rhode Beauty founder has returned to her roots. Teaming up with British activewear brand Adanola, which has previously worked with the likes of Kendall Jenner and Rosie Huntington-Whiteley, the brand has revealed a 23-piece capsule collection designed exclusively with Bieber.

Earlier this month, Bieber herself teased the collaboration when she took to TikTok to film a video of herself sewing a pair of pointe shoes. Now, almost a decade after she last performed as a classical ballerina, she has stepped up to the barre for the accompanying campaign. For the uninitiated, Bieber trained as a dancer throughout her entire childhood and teenage years. She eventually hung up the tutu in favour of sleek Saint Laurent blazers as she began her professional modelling career. However, as the collection confirms, her love for the performing art runs deep.

An image of Hailey Bieber's collaboration with Adanola. Who What Wear had exclusive access to review the collection first.

(Image credit: Adanola)

The pieces themselves are deeply entrenched in the styling cues adopted by ballet dancers throughout their training. It’s less of the hauntingly beautiful costumes Rodarte made for Natalie Portman in the Black Swan and more Julia Stiles whilst auditioning for Juilliard in Save the Last Dance. Her highly considered personal style comes through the fold, with the brand confirming that the rehearsal studio was their primary source of inspiration.

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“It’s rooted in the instinctive way dancers layer, adapt and personalise their uniforms,” Adanola wrote in a press release. “Hailey’s own history of creating looks—rolling and ruching trousers, cutting tights into bolero tops and cropping sweaters—became a driving [force] for the collection,” the brand adds.

An image of Hailey Bieber.

Who What Wear UK fashion writer Ava Gilchrist wears the Crop Sleeve V-Neck Top (£38) and Fold Over Gathered Yoga Pant (£52).

(Image credit: Who What Wear UK)

Now available to shop, I had the exclusive opportunity to try the collection on before its official launch. Though my athletic aptitude begins and ends at my ability to do a short spine stretch in my Reformer Pilates classes, I was genuinely impressed with the way this collection felt authentically fit for movement.