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Hot off a provocative, college-coded partnership with Olivia Jade, Reformation is back in the spotlight — this time via a linkup with the It-girl to end all It-girls, Alexa Chung.
At first glance, the co-designed pieces, 30 in total, appear classically romantic in a straightforward way: fool-proof options for nights out, get-togethers with the girls, and holiday soirées. But look closer and you’ll discover that many of the selections are intentionally referential. According to Reformation, the capsule features “everything Alexa, all in the form of original designs and unexpected pairings you’ll wish you’d thought of.”
The slinky satin dresses, velvet-wrapped, jewel-toned dinner jackets, breezy blouses, and lace-lined matching sets channel an aesthetic that has become synonymous with Chung herself: preppy and edgy at once, a ’70s rock-and-roll energy seasoned with dashes of Parisian cool and timeless British tailoring.
If you’ve taken the past few decades to blossom into a full-blown fashion insider, it’s likely that UK-born Chung, now 42, served as a sartorial North Star for you in the mid-2000s. Rising to fame as a co-host for hit British television shows, Chung quickly emerged as a well-recognized media darling. Her “indie sleaze” looks were widely emulated, and she even became the muse of multiple luxury labels before launching an eponymous, ready-to-wear line of her own.
A modern-day collaboration with Reformation, then, feels special and full-circle. 2026’s style trends are revisiting the exact era that served as a backdrop to Chung’s cultural apex, and it’s not lost on shoppers that an It-girl brand tapping the quintessential It-girl of the 21st century borders on kismet.
“As seen on television, the runway, mood boards, and basically everywhere else. Alexa is probably your muse’s muse, so for our latest collaboration, we opted for no degrees of separation,” Reformation shares in marketing copy, adding that each design was “inspired by her very own closet.”
It’s no wonder that most of Reformation x Alexa Chung‘s hottest commodities have disappeared from Ref’s online shelves in mere days. Weren’t able to snag the richly colored, polished, chic-without-trying styles on your wishlist? Our eagle-eyed team has identified a workaround of sorts, in the form of the collection’s hush-hush release at nordstrom.com.
Reformation refers to Chung as everyone’s “favorite reference.” Not wrong.
Courtesy Reformation
There, key silhouettes are still witnessing strong stock, but we urge you not to get complacent. Shop today, and deal with your bank account’s arguments tomorrow.
Best Reformation x Alexa Chung Pieces to Buy Now at Nordstrom
BEST FOR LONG CITY NIGHTS
Reformation x Alexa Chung Radziwill Strapless Dress
We don’t know what we love more, this dress’ sweetheart neckline; charming knot detail at center; glossy aubergine hue; or the fact that it’s named after another tastemaker who will always be iconic: the Lee Radziwill.
BEST FOR WORK FUNCTIONS
Reformation x Alexa Chung Pepo Velvet Jacket
Collared, sustainably made, and just outspoken enough, this velvet jacket will go a long way on occasions when you need to look formal (but also signal your trend awareness). Want to feel like you hit a true home run? Invest in the layer’s blue Nova colorway, entirely waitlisted at Reformation but fully stocked here.
BEST FOR ERRAND RUNS
Reformation x Alexa Chung Slogan Graphic T-Shirt
Reformation adores a cheeky lil’ graphic top moment, and this one hints at the notion that, actually, Chung has yet to reach her apex. She’s still ascending, and, yes, it’s her again.
BEST FOR HOLIDAY PARTIES
Reformation x Alexa Chung Carolyn Print Velvet Maxi Skirt
This ornate, mid-rise maxi was crafted out of deadstock — “aging, leftover, and over-ordered fabric from factories, other designers, and fabric warehouses,” as Reformation puts it, that has been given a new lease on life. Those vintage florals only add to the appeal.
BEST FOR MOODY EVENINGS
Reformation x Alexa Chung Cassie Trench Coat
Chung has a soft spot for high-street trenches, styling them with casual canvas totes, black tights, sensible heels, and all other manner of tasteful accessories. Dying to replicate these equations? Reformation’s Cassie is the one coat to buy, complete with a gingham lining — also known as its best-kept secret.
BEST FOR GALAS
Reformation x Alexa Chung Legacy Velvet Gown
Dramatic cuts down the front and back make this fit-for-galas gown a seductive force indeed. Its “shimmering velvet,” per Nordstrom’s description, will turn heads as you enter a room, and those chevron seams at the waist are sure to flatter all the right places.
BEST FOR THIRD DATES
Reformation x Alexa Chung Satin Cocktail Dress
For something easier and breezier — perhaps to utilize on your third and most memorable date — go with the sophisticated, classic Cocktail Dress. Elements like a midi hem and lace trim will complement strappy footwear, thoughtfully curated gold jewelry, and your statement-making handbag rotation.
BEST FOR OFFICE DAYS
Reformation x Alexa Chung Carolyn Maxi Skirt
This skirt is an homage to Carolyn Bessette-Kennedy, so consider it a love letter from the ’90s. Minimalist, column-evoking in shape, curve-skimming, and “wool-kissed,” it will carry you effortlessly from the work meeting to drinks with an American prince.
BEST FOR MAXIMALIST MOODS
Reformation x Alexa Chung Cassie Trench Coat
You’ve seen her before, but now she’s dressed in the eye-catching shade of Chili Mango. More to look forward to: bold buttons, an angular collar, and, once again, an internal gingham print that you can reveal by rolling up the sleeves. (Wear while running down London’s Oxford Street for best results.)
BEST FOR (SANS ICED COFFEE) INTERVIEWS
Reformation x Alexa Chung Gere Tailored Pants
Your future employer will forget all about that iced coffee in your hand (word to the wise: Don’t do it) once their gaze lands on these sharp, crisp trousers: essential building blocks in every fashionista’s capsule wardrobe.
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on buzzy fashion collaborations worth shopping online.
