How families are finding the best back-to-school deals amid surging inflation


US families are spending an additional $1,000 on back-to-school shopping amid inflation, according to a new PwC survey, which characterizes rising school costs as turning families into “year-long customers.”

PwC partner and global retail leader Kelly Pedersen explains how families are utilizing AI to find the best deals and discounts to meet their children’s needs.



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