Reebok is branching out beyond sports for its newest ambassador.

The Authentic Brands Group-owned brand has tapped Hilary Duff as a brand ambassador. The popular singer, actress and entrepreneur will appear in Reebok’s latest campaign, “Unfiltered & Unstoppable,” designed to highlight active and lifestyle products centered around movement, comfort and confidence.

“I’m excited to partner with Reebok, a brand that has always embraced originality and individuality,” said Duff. “To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day. Reebok shares that mindset, and I’m looking forward to what’s ahead for this partnership.”

Duff joins a growing number of Reebok ambassadors and creative partners including Karol G, Belmont Cameli, PartyNextDoor, Angel Reese and Julian Edelman.

“Hilary has remained a cultural touchstone for more than two decades because she’s always evolved while staying true to herself,” said Stefani Fleurant, executive vice president of sports and lifestyle marketing for Authentic. “She has built a genuine connection with audiences across generations, and her effortless approach to style, wellness and everyday movement makes her a natural fit for the brand. We’re excited to welcome Hilary to the Reebok family as we continue to connect with consumers through authentic storytelling and products that fit their lifestyles.”

Duff’s debut Reebok campaign launched Monday.

Duff broke onto the music scene in 2003 and has since expanded into acting, producing and has also written books.

Reebok was purchased by Authentic from Adidas for 2.1 billion euros in 2021.