San Diego Comic-Con kicked off earlier this week, ushering in an early Christmas for nerds like us. The annual pop-culture convention runs through tomorrow, July 26, and offers up our first look at tons of awesome new merch, including toys, collectibles, apparel and more. Plus, you don’t need a ticket to get in on the action.

Plenty of gear is already available for purchase or preorder online, and CNET’s shopping experts have put together a list of all the SDCC must-haves below. We’ll continue to update this list as we get new drops throughout the event, so be sure to check back often.

It’s also worth noting that new merch like this can sell out in a flash, so if you see something you want, you should get your order in sooner rather than later.

Best new merch from SDCC 2026

Hasbro: Collectibles for Zelda, KPop Demon Hunters and more

Hasbro is bringing the heat with tons of new collectibles this year. There are over a dozen new figures and replicas already available, with even more on the way throughout the weekend. Preorders are open now, and some items have already sold out. 

Funko: New limited-edition figures

Funko/CNET

Funko has something for every fandom this Comic-Con, including new figures for fans of One Piece, Invincible, Star Wars and more. There are even some limited-edition figures that you’ll have to enter a draw for a chance to buy, including this 20-figure SDCC2026 bundle for superfans.

Mattel: Toys, apparel and more

Mattel/CNET

Mattel’s got tons of new gear to help you show off your nerdy side this year. There’s new apparel for Monster High and Masters of the Universe fans, along with Hot Wheels toys, WWE action figures and even a new Halo UNSC M12 Warthog building kit. 

Mondo: High-end figures

Mondo/CNET

Mondo makes some seriously detailed figures for hard-core collectors, and it’s got some new pieces that you can pick up right now. Its Masters of the Universe 200X Keldor and Ghostbusters Citizen Ghost figures are only available through July 28, and there are some new Deadpool and Teenage Mutant Ninja Turtle figures as well. 

Walmart Collector Con

Walmart is getting into the Comic-Con spirit by running its own event with tons of figures, vehicles and more on offer. With Street Fighter, Star Wars and Transformers (and more!) all represented, we’re sure there will be something for everyone.

What is San Diego Comic-Con?

While it’s technically a comic book convention, SDCC is also much, much more. It’s one of the biggest all-around pop culture events of the year, and it also covers movies, TV shows, video games, anime and more. Plus, it typically brings huge announcements, exciting reveals and lots of amazing new merch.

When is San Diego Comic-Con 2026?

San Diego Comic-Con is a four-day event that usually takes place sometime in July. This year’s event kicked off on July 23 and is set to run through Sunday, July 26. Keep in mind that most of the biggest reveals are saved for the end, so you’ll want to keep an eye on things throughout the weekend.

What has been announced at this year’s Comic-Con?

Though we’re not even halfway into the event, we’ve already got some exciting announcements. SDCC 2026 has given us our first look at the highly anticipated Blade Runner 2099 limited series, the Avatar: Seven Havens animated show, season 3 of Percy Jackson and the Olympians, and much more. Plus, we’re expecting even more reveals throughout the weekend.

Max is a freelance writer on CNET’s commerce team with a passion for film, TV, gaming and all things pop culture. When he’s not covering the latest tech, he can usually be found backpacking the world, training in martial arts or watching way too many movies at home.

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