In the wake of Harry Styles‘ latest album drop, “Kiss All The Time. Disco, Occasionally.,” Antwerp-based brand Loop Earplugs is teaming up with Pleasing to launch two limited-edition sets.

Titled Loud Enough, the circular plugs — designed to protect the eardrum in loud, live music settings — will be available in two colorways: Blue and Pink. Each set, priced at $39.95, will be packaged in a polished case with “Pleasing” emblazoned across the top and a ring to hook onto a belt or bag.

With a mission to deliver adjustable sound quality no matter the environment, the hearing protection is suitable for performance, entertainment, social interactions, sleep and recovery settings.

In a statement sent exclusively to WWD, Maarten Bodewes, cofounder of Loop, said: “For a long time, earplugs were something you tucked away. That’s changing, people want to wear them, not hide them.” Sunglasses went through the same shift: they started as protection and became one of the most personal things in your wardrobe, the shape, the color, what feels like you that day.

“Earplugs are heading the same way and Pleasing was the obvious partner for us,” Bodewes continued. “They have a real instinct for turning everyday objects, nail polish, scent, clothing, into something people are proud to wear.”

Founded in 2021 by Styles, Pleasing is a gender-neutral lifestyle brand, offering a vast array of consumer products across beauty and fashion. Last year, it made its inaugural move into the sexual wellness space, debuting two new products, the Pleasing double-sided vibrator and the Pleasing lube, priced at $68 and $25, respectively, under a subsidiary line called Pleasing Yourself. This most recent partnership marks its first foray into audio accessories.

“At Pleasing, we think about the little details that enhance your day to day, the ones that deepen experiences and turn fleeting moments into lasting memories. Bringing that same intention to live music felt instinctive: making it clearer, more immersive, more your own, more Pleasing,” Harry Lambery, creative director of Pleasing, said in an official statement. “This collaboration with Loop grew naturally from that idea, especially as something our founder has long been a fan and wearer of.”

Not only does this collaboration come hot off the heels of Styles’ world tour announcement but the news of Loop’s new contract with SoulCycle. WWD reported on the partnership back in February, speaking with Bodewes about the nature of the union.

“We started Loop to make hearing protection something people actually use,” said Bodewes. “Music is a core part of a SoulCycle class, and people shouldn’t have to choose between protecting their hearing and enjoying it.”