A couple of years ago, Genesis showed us its unique take on the luxury electric SUV with the Neolum concept. The brand’s designers know how to draw a handsome shape, particularly using an SUV’s proportions, and the clean-lined concept featured a four-seat interior with no B pillar, swiveling front seats, and a thoughtful mix of leather, wool, and even wood. Now Genesis has debuted the production version as its new electric flagship, the GV90. And based on the photos, at least, the process of turning that concept into reality has been a success.

The GV90 uses the same 800 V E-GMP platform as other Korean electric three-row SUVs, the Hyundai Ioniq 9 and Kia EV9. A three-row, seven-seat GV90 will be part of the range, and I would assume the most common variant we’ll encounter on the roads. But for the launch, Genesis is just focusing on the four-seat GV90 and the high-end GV90 Neolum; the latter faithfully translates most of the concept, including the pillarless coach doors (which Genesis is calling the Neolum Arch Gate).

Pillarless coach doors certainly add drama to a vehicle, and Genesis has previously told Ars it learned enough to engineer them with all the safety requirements volume production would require. Speaking of safety, all GV90s include the world’s first roof airbag (which deploys in the case of a rollover), one of 12 airbags throughout the interior.