We’ve also known for some time that we should expect something the size of a Ford Maverick on the outside—except far more streamlined—with more cabin space than the Toyota RAV4. The Fathom will be capable of bidirectional charging, and Ford’s BlueCruise, hands-free, partially automated driver assist will also be an option.

What we didn’t know was the exact starting price, but like the name, we now have that missing puzzle piece: $28,350, plus a $1,595 delivery charge.

The Internet loves to create fandoms and then pit them against each other, and for the Slate Auto fanboys out there, that means the Blank Slate pickup will still be a few thousand dollars cheaper than a Ford Fathom, at least if you don’t pick any options. Ford fans can take heart in the fact that not everyone wants manual window winders or having to install back seats themselves, and for many, a four-door pickup will have much greater utility, especially if it’s their only vehicle.