Facebook announced on Wednesday that it’s rolling out a standalone Creator Studio app, an AI-powered app that gives creators personalized tips to grow their audiences and new tools to engage with their communities. The official iOS rollout comes a few weeks after Facebook began testing the app with select creators.

Facebook’s AI creator assistant is built into the new app to provide creators with personalized recommendations based on their content style, performance, audience engagement, and goals.

Creators often have to sift through charts and dashboards to understand their performance, but with the AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Creators can also ask follow-up questions.

By giving creators access to the new Creator Studio app, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. The company may also be trying to reduce its reliance on third-party tools like ChatGPT when it comes to content ideas and analyzing performance.

The Creator Studio app includes several new features, including an AI-powered comment tool that surfaces the most important comments and drafts replies in the creator’s own tone. Creators can edit and approve the suggested replies before posting them, according to Facebook.

Additionally, when creators open up the app each day, they’ll see a feed of daily priorities, including reviewing their latest post’s performance, tracking progress toward their goals, and flagging comments that need a reply.

Creator Studio is available for all creators on iOS in the United States and Canada.

The new app isn’t Meta’s only recent launch; the company has been on something of a product spree in recent months. The tech giant recently released a standalone app for Facebook Groups called Forum that functions similarly to Reddit, an app called Instants that lets users share disappearing photos with Instagram friends, a vibe-coded gaming app called Pocket, and an AI storytelling app called StoryKit that creates AI-generated children’s stories.