Eventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships


Twenty years ago, Julia Hartz ditched a budding career at MTV and FX, drove up the coast of California, and bootstrapped ticketing platform Eventbrite with her two cofounders. Now, the longtime CEO wakes up to a blank outlook calendar; Hartz sold her company in a $500 million exit, and is deciding on her next chapter in the wake of parting ways with her brainchild.

“It’s not unlike what I experienced when I had my baby. I feel a little postpartum…I’ve been literally not without a job since I was 15,” Hartz tells Fortune. “I have a really deep passion for learning and starting from zero.”

The entrepreneur has been booked and busy for more than three decades. As a teen, she made her first buck working in cafes and driving kids to after-school activities; and while studying at Pepperdine University, she worked as an intern on the sitcom Friends, later joining MTV’s series development department. Four years into her stint developing shows like Jackass and The Shield, Hartz made a break for entrepreneurship. Eventbrite has been her path ever since; she’s led the business through nearly $350 million in funding, an IPO, the COVID-19 shutdown, and a $500 million sale to Bending Spoons.

In the aftermath, Hartz is weighing all the ways she can spend her newfound downtime.

“I’m fielding really interesting inbound opportunities, which I’m grateful for,” she says. “I also can’t help but shake this notion that there’s this incredible symbiotic way in which I’m starting [over] again.”

Hartz is playing chess with robots, building code, and eyeing internships

On March 13, Hartz clocked into her last day leading the events and ticketing company. Now, she’s embracing the rare opportunity to chart out her next course.

Hartz says her husband and Eventbrite cofounder, Kevin Hartz, has already made a list of 27 different companies they could build together, and she’s weighing entrepreneurship against all her other career options.

For now, the 46-year-old has joined the board of the Live Like Braun Foundation, run by Jenn and Dan Levi, in helping raise grants and awareness about the risks of impaired driving. The entrepreneur also says a good chunk of her free time has been spent as a “one-woman recruiting show” in helping affected Eventbrite staffers land new work opportunities.

But otherwise, she’s finally taking on all the hobbies founders often move to the backburner. Hartz is learning how to play piano again, working on her golf game, and even playing chess with a robot in her house.

Building upon her expertise in tech entrepreneurship, she’s also taking time to tinker with all the new AI tools fueling the latest tech revolution.



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