When Elsa Hosk launched Helsa in 2022, the model-turned-designer wanted to create the kind of wardrobe she was always searching for. Inspired by her heritage, Helsa is her love letter to Scandinavia. Focused on simplicity, comfort, and minimalism, the line is designed around elevated essentials drawn from Hosk’s own must-haves.

They’re intended to be timeless pieces that work as wardrobe staples and easily mix and match in a capsule closet. Sold exclusively at Revolve and Fwrd, Helsa—with its refined, pared-back approach to ready-to-wear—has become a fashion-editor favorite.