Elie Saab Spring 2027 Ready-to-Wear Runway, Fashion Show and Collection Review


It was an Oscar dress that made history, and Elie Saab a household name, when Halle Berry hit the red carpet back in 2002 in her embroidered floral ballgown.

The spring collection had that same old-school Saab sensuality, as the designer dug into his archives and returned with similar sheer layers and embroidery in a soft palette of blush, powder blue, sage and sand.

This season he “pushed for all the codes of the brand,” such as the floating silhouettes, bustiers and floral embellishments that defined the house’s early-aughts ascent.

It’s the right moment.

“All the celebrities and the young generation are coming back for what are really the codes of Elie Saab. That’s why I wanted to express the power of the brand in this collection,” he said backstage.

To wit, none other than the “It-girls” of that era, Paris and Nicky Hilton, sat front row.

The house’s archive, housed at the Elie Saab Foundation in Beirut, is being mined by the design team for ideas and references, he added.

The timing is also a perfect fit, as the house is set to launch a high-street collaboration with H&M next month.

The project will translate Saab’s house codes into pieces for younger customers and “breaks the boundaries between the audience that thought Elie Saab was only an aspirational couture brand, too [be] accessible,” said company chief executive officer Elie Saab Jr.

Ready-to-wear and accessories are driving sales, which Saab Jr. said are up around 20 percent this year. Without the impact of the geopolitical situation in the Middle East, he estimated growth would have been closer to 35 to 40 percent.

That goes hand-in-hand with the house’s overall global expansion. Saab is soon slated to have 21 standalone boutiques worldwide, compared with just five in 2021. A Miami store is coming next month, followed by the brand’s first Brazilian boutique in São Paulo in the first quarter of next year.



Source link

  • Related Posts

    Meet the Loewe Bag Celebs in L.A., Paris, and NYC Are Wearing

    When Jack McCollough and Lazaro Hernandez left Proneza Schouler to join Loewe in April 2025, they arrived with a clear point of view. As the house’s new creative directors, the…

    Continue reading
    Mugler Spring 2027 Ready-to-Wear Runway, Fashion Show & Collection Review

    This season’s Mugler show was all about the birds and the bees. Miguel Castro Freitas posted a trailer on Instagram that featured mating snails (try Googling “snail sex” — it’s…

    Continue reading

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Missed

    Meet the Loewe Bag Celebs in L.A., Paris, and NYC Are Wearing

    Meet the Loewe Bag Celebs in L.A., Paris, and NYC Are Wearing

    Fortis Inc. to Hold Teleconference and Webcast on November 3 to Discuss Third Quarter 2026 Results and New Five-Year Capital Outlook

    OpenAI will start watermarking ChatGPT’s text in the EU

    OpenAI will start watermarking ChatGPT’s text in the EU

    Pakistan Champions withdraw from World Championship of Legends after PCB refuse NOCs

    Pakistan Champions withdraw from World Championship of Legends after PCB refuse NOCs

    Instagram Is Toying With A Read-Only Mode For Plus Subscribers

    Instagram Is Toying With A Read-Only Mode For Plus Subscribers

    Despite calling Grand Theft Auto ‘a videogame franchise built around criminal activity,’ Miami-Dade sheriff isn’t mad about the NBA’s ‘Vice City’ transformation

    Despite calling Grand Theft Auto ‘a videogame franchise built around criminal activity,’ Miami-Dade sheriff isn’t mad about the NBA’s ‘Vice City’ transformation