Eileen Gu has schussed into a new position — as the latest Giorgio Armani global makeup ambassador. 

The Olympic skier is slated to appear in campaigns for the brand’s Lip Maestro and Armani Dolci Makeup Blush.

“Partnering with Armani Beauty is such a natural, instinctive next step for me,” Gu said in a statement. “I’ve always been drawn to how Armani celebrates authentic, effortless beauty and empowers women to embrace their inner strength.

“The makeup doesn’t just enhance your features, but gives you a magnetic and unstoppable confidence to conquer any stage, whether it’s on the snow or under the spotlight,” she continued.

As Armani Beauty’s new face, Gu has specific aims. “I hope to embody the idea that strength and softness aren’t opposites — that you can be disciplined and ambitious, while still being genuinely, unapologetically yourself,” she said.

Gu is an Olympic record-holder many times over. In the 2022 Winter Olympics she won two gold and one silver medal, making her the youngest Olympic freeski gold medalist at the age of 18. At the 2026 Winter Olympics, after winning one gold and two silver medals, Gu became the most decorated Olympic freeskier ever. 

The multihyphenate is a graduate of Stanford University and a fashion aficionado, who is often spotted front row at runway shows.

“What sets her apart is not only the breadth of her achievements, but the way she navigates them: with intention, ease, quiet confidence and an authenticity that is entirely her own,” said Armani Beauty, which is licensed to L’Oréal. “Eileen brings a varied outlook shaped by education, performance, culture and style. Her modernity, strength and elegance make her a singular figure on the global stage today.”

Other Armani Beauty faces include Cate Blanchett, Sydney Sweeney and Kendall Jenner.