Members can experience the all-new Persona Engine and redefined gameplay for up to 10 hours in the early access trial.

It’s your league. Your next season starts now in EA SPORTS Madden NFL 27. Start shaping your legacy with an EA Play 10-hour early access trial and build a roster you’re proud of with an EA Play Welcome Pack. If you decide to buy, your progress carries over to the full game, and you can get back to leaving your mark on the league. Play with XBOX Cloud Gaming, PC Game Pass, or Ultimate with EA Play.

Members can also save 10% on EA digital purchases, including the full version of the game and Madden Points. Plus, envision your lineup your way with a monthly Madden Ultimate Team Pack.

What’s new in Madden NFL 27?

Powered by the all-new Persona Engine

The Persona Engine gives every NFL athlete a distinct personality that informs their motivations, how they think, and how they respond, transforming your Franchise into a reactive, ever-evolving league shaped by every move you make.

Own every decision. Control every snap.

Gameplay gets physical with more precise control from authentic WR/DB battles, new short-yardage mechanics, defensive coverage improvements, and new strategic pre-play settings and controls.

Chase NFL Immortality

Become the greatest NFL Superstar of all time through an expanded G.O.A.T. Career Journey. Progress from high school to the Hall of Fame with deeper skill trees and new playable positions, then unlock meaningful career choices as your legacy grows.

Your Legendary NFL Dream Team

Build your roster your way with the newly revamped upgrade system. Earn skill points by completing in-game objectives to upgrade your favorite players with new Evos items.

From the battlefield to the arena, the summer keeps rolling with EA Play rewards for Apex Legends, EA Sports FC 26, and more.

• Apex Legends
  • Add some shine to your summer arsenal with the Gold Garlic Grenade Weapon Charm until August 31.
• EA Sports FC 26
  • Now on The Play List! Score some screamers in style with a Clubs Wildstyle Blue Headband with Mohawk, until August 13.
• EA Sports Madden NFL 27
  • Start your next season with an EA Play Welcome Pack starting August 6, and claim your August MUT Pack until August 31 to bring new additions to your Ultimate Team.
• EA Sports NHL 26
  • Bring the summer heat to the rink with WOC Season Pass XP Multiplier Tokens and Chel Coins, available until August 27.
• EA Sports College Football 27
  • Grab a College Football Ultimate Team Pack available until August 31, and shape the future of your program in College Football 27 with an EA Play Welcome Pack.

To learn more about EA Play, check out X and Instagram, or visit here. For more details on all the EA Play member benefits this month, visit the EA Play Member Benefits site. Conditions, limitations and exclusions apply. See EA Play Terms for details.

Members can experience the world of EA with unlimited access to a collection of top titles, trials of select new games, in-game member rewards, 10% on EA digital purchases and more.