Over the years, Dyson has attempted to expand into other product categories, including washing machines, which were discontinued in 2005, and electric cars, abandoned in 2019. However, the company found success in 2016 with the launch of its roughly US$400 Supersonic handheld hair dryer and later expanded its personal care lineup. By 2023, sales of Dyson’s hair-styling products accounted for 30 per cent of its United States business. More recently, Dyson introduced the US$100 HushJet Mini Cool handheld fan, which has frequently been sold out since it debuted in April.