NEW YORK — Drunk Elephant announced today the unveiling of its new evolved brand direction, spotlighting innovative skincare with powerful ingredients and efficacious levels of actives that are designed to deliver real results. With the launch of its “Please Enjoy Responsibly” campaign, Drunk Elephant emphasizes science-backed skincare to support customers in determining exactly what their skin needs to see transformative results. The campaign is a call to action to customers to please moisturize, brighten, glow, exfoliate and hydrate responsibly.“Skincare works better when done with intention” All Drunk Elephant products are formulated without ingredients that can be at the root of common skin issues or may interfere with product effectiveness. Drunk Elephant products are designed to support skincare enthusiasts who approach skincare with intention and want to achieve long term skin health. The busy Drunk Elephant consumer can create a custom, effective routine that yields consistently luminous skin. Whether heading to the office, enjoying a night out or having a cozy self-care evening at home, Drunk Elephant empowers customers to make informed, intentional choices about their skin so they can feel their best wherever they are.