Disney says Google AI infringes copyright “on a massive scale”



The Wild West of copyrighted characters in AI may be coming to an end. There has been legal wrangling over the role of copyright in the AI era, but the mother of all legal teams may now be gearing up for a fight. Disney has sent a cease and desist to Google, alleging the company’s AI tools are infringing Disney’s copyrights “on a massive scale.”

According to the letter, Google is violating the entertainment conglomerate’s intellectual property in multiple ways. The legal notice says Google has copied a “large corpus” of Disney’s works to train its gen AI models, which is believable, as Google’s image and video models will happily produce popular Disney characters—they couldn’t do that without feeding the models lots of Disney data.

The C&D also takes issue with Google for distributing “copies of its protected works” to consumers. So all those memes you’ve been making with Disney characters? Yeah, Disney doesn’t like that, either. The letter calls out a huge number of Disney-owned properties that can be prompted into existence in Google AI, including The Lion King, Deadpool, and Star Wars.

The company calls on Google to immediately stop using Disney content in its AI tools and create measures to ensure that future AI outputs don’t produce any characters that Disney owns. Disney is famously litigious and has an army of lawyers dedicated to defending its copyrights. The nature of copyright law in the US is a direct result of Disney’s legal maneuvering, which has extended its control of iconic characters by decades.

While Disney wants its characters out of Google AI generally, the letter specifically cited the AI tools in YouTube. Google has started adding its Veo AI video model to YouTube, allowing creators to more easily create and publish videos. That seems to be a greater concern for Disney than image models like Nano Banana.

Google has said little about Disney’s warning—a warning Google must have known was coming. A Google spokesperson has issued the following vague statement on the mater.

“We have a longstanding and mutually beneficial relationship with Disney, and will continue to engage with them,” Google says. “More generally, we use public data from the open web to build our AI and have built additional innovative copyright controls like Google-extended and Content ID for YouTube, which give sites and copyright holders control over their content.”



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