Disney+ is considering making some of its streaming library available to watch for free, according to a report from Business Insider.

Disney’s chief product and technology officer Adam Smith discussed the possibility of offering free-tier content during a town hall on Thursday, the report says. It’s unknown which shows or movies would be included or when the streaming platform would consider launching the offering.

The rollout of free content would allow Disney+ to better compete with free services like YouTube and Tubi, which are capturing a growing share of consumers’ viewing time.

As streaming giants continue to raise prices, consumers have been turning to ad-supported services. According to data from Neilson, free streaming services represented 18.7% of U.S. television watch time in April 2026, rising from 16.8% in April 2025 and 12.7% in April 2024.

By offering select free content to consumers, Disney+ could better differentiate itself from its streaming peers like Netflix and Amazon Prime, especially as Apple TV+ and Paramount+ already allow non-subscribers to access a few free episodes.