Denim Tears Debuts Fragrance With Comme des Garçons Parfums


Denim Tears is stepping into the fragrance category.

For its latest collaboration with Comme des Garçons, Denim Tears has made Tears, a fragrance with Comme des Garçons Parfums.

The brand said the scent is composed around the “smell of cotton, extracting the essence from rural Georgia just after the rain, when heat rises off the red clay and the cotton fields sit wet and green.” The musk floral composition opens with Galbanum, Ambrettolide, and Sage, moves into Daffodil, Jasmine, Flouve, and Orris, and settles into Vetiver, Hay, Cypriol, and Musk, the brand added.

Tears is a continuation of Denim Tears founder Tremaine Emory’s work built around the African diaspora. The brand said Tears “translates this work into an olfactory narrative” and continues the relationship between Denim Tears and Comme des Garçons.

The campaign for Tears was shot by Dexter Navy in Harlem, Georgia. The location has personal ties to Emory. “There’s certain smells that I know of from my time spending my summers in Harlem, Georgia: the red clay, the morning dew, all of it, the sweat from the heat, all of it, and all that mixes together here,” he said.

Campaign for Tears

Adrian Joffe, president and CEO of Comme des Garçons, described the unique partnership.

“In the true CDG spirit of collaboration, there was no brainstorming,” he said. “The work was born out of trust. Tremaine was responsible for the concept and was totally free to design the beautiful bottle and box. On our side, we worked on creating the fragrance according to his concept and continued until we made something he loved.”

Tears will be available on Sept. 18 on Denim Tears’ website and at Africa Diaspora Goods in New York, select Dover Street Market locations and Comme des Garçons stores worldwide. It will retail for $180.



Source link

  • Related Posts

    Who What Wear at 20: The Fashion Moments That Defined an Era

    Anneliese Henderson is a New York–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not…

    Continue reading
    The Fall Denim Trend That Will Make Anyone Look Rich

    If your goal is to look rich this fall, same. The good news is that you don’t need a designer bag or a luxury watch to pull it off. Sometimes,…

    Continue reading

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Missed

    WATCH: New video of man launching fireworks that sparked deadly wildfire, police say

    WATCH:  New video of man launching fireworks that sparked deadly wildfire, police say

    RAC welcomes bold federal action to unlock investment in Canada

    SpaceX will try to put Starship in orbit for the first time on September 22

    SpaceX will try to put Starship in orbit for the first time on September 22

    Marathon’s next major update runs a few months further away, permanent PvE in hand, as Bungie ditch their “strict seasonal schedule”

    Marathon’s next major update runs a few months further away, permanent PvE in hand, as Bungie ditch their “strict seasonal schedule”

    Delta Air Lines Cancels 17 International Routes: See Affected Flights Now

    Delta Air Lines Cancels 17 International Routes: See Affected Flights Now

    How To Get Spotify’s Best Audio Quality

    How To Get Spotify’s Best Audio Quality