Clara Jeon has joined Centric Brands as senior vice president of public relations, marketing and influence.

Most recently Jeon was cofounder of Chapter 2 Agency, a communications and marketing agency that worked with brands such as Rhude, Reese Cooper, Pyer Moss, Khiry, Tia Adeola, Fubu, Huf, Puma, Saitex and Everlane, among others. The firm began in 2016, and will be winding down with her departure.

At Centric, Jeon will lead the marketing and PR strategies across the group’s luxury, sports and emerging brands portfolio, and shape the company’s external press strategy and reputation. This is a newly created role building an internal PR and marketing division at Centric to support brand-level marketing and to continue driving commercial growth across the portfolio.

Centric’s portfolio includes owned brands Avirex and Robert Graham; joint venture brands, John Elliott, Eastsidie Golf, Favorite Daughter, Jennifer Fisher and Palm Tree Crew, and licensed brands such as Off-White and Hervé Léger.

Jeon reports to Andrew Berg, president, luxury, sports and emerging brands at Centric.