As Apple prepares to launch its first smart glasses, the company is also wrestling with how to address consumer privacy concerns, according to Bloomberg’s Mark Gurman.

Gurman reports that Apple has pushed back the launch target from early 2027, with the glasses now set for unveiling at the Worldwide Developers Conference in June 2027 and actually becoming available by the end of the year. That delay allows Apple to work on the product itself, and on the messaging around privacy.

It sounds like the company has noticed the concerns around Meta’s smart glasses — sometimes decried as “pervert glasses” — being used to make non-consensual video recordings. That could be a bigger issue for Apple, which constantly emphasizes privacy in its marketing.

Among other things, Apple will reportedly try to emphasize privacy-friendly features like on-device processing, as well as the absence of facial recognition. The company will likely steer clear of using customer recordings to train AI models, and it’s unlikely to follow Meta’s reported practice of using contractors to review customer footage.