Brooks Running Has Best First Quarter in Brand History


Brooks Running started 2026 on the right foot.

The brand said it began 2026 with double-digit growth in the first quarter as demand for its performance running brand’s footwear and apparel remained strong across regions and channels. The company said it delivered its strongest quarter in brand history after a record-breaking 2025. (The company doesn’t publicly reveal revenues.)

Brooks said it posted 20 percent growth in North America and 30 percent currency neutral growth in EMEA (Europe, Middle East and Africa), while sales in China rose 136 percent from year-ago levels. The company said that in the quarter it also evolved its leadership and operating structure to meet its next phase of global growth that includes long-term enterprise vision and regional execution as the brand scales worldwide.

“Across product, experiences, and how we show up for the sport globally, our teams are executing at the highest level and earning runners’ trust every day,” Brooks’ CEO Dan Sheridan said. “Our record quarter is proof our long-term strategy is resonating.”

Sheridan also cited to the progress Brooks made in the quarter in both innovative product launches and expansion of the brand’s presence to more runners around the world.

Citing Upper Quadrant specialty run market data for the January to March 2026 period, Brooks said the company achieved the No. 1 market share in performance running footwear at U.S. specialty retail.

The brand’s new Glycerin Flex was introduced in the first quarter featuring “an industry-first articulated, strategically segmented midsole,” which represent 4 percent the firm’s global footwear revenue by the end of the first quarter. The brand’s new Cascadia Elite in trail innovation contributed to Brooks’ overall trail styles growing 59 percent year-over-year in the first quarter.

Of Brooks’ existing styles, the Glycerin led the portfolio as the brand’s top seller in the quarter, up 34 percent year-over-year globally. And the Brooks Adrenaline GTS, in its 25th year, was up 31 percent year-over for the quarter. In performance racing, sales of its Hyperion Elite franchise grew 114 percent year-over-year, while the broader Hyperion family rose 32 percent and Hyperion Max was up 64 percent.

Brooks said its apparel sales rose 33 percent year-over-year, driven by strong sales for the Dash collection, Chaser padded bra and Convertible bra.

Brooks x Staple Cascadia 1 and Brooks x Staple Ghost Trail helped the brand expand its reach beyond run into lifestyle. And its introduction of Adrenaline GTS 10 earlier this year reimagined a heritage silhouette with DNA Tuned foam to blend performance-born innovations with everyday wear, the company said.

The brand’s global positioning was helped by the reach of its “Let’s Run There” brand platform alongside runners and communities.

Brooks’ athletes excelled across different categories. For example, Cynthia Erivo achieved a personal best in her hometown of London while wearing the Hyperion Max 3 during last weekend’s marathon. Anna Gibson made history with a fourth-place finish in ski mountaineering mixed relay at the Milan Cortina Olympics. And Casey Clinger finished as the top American runner at the Tokyo Marathon wearing the new Hyperion Elite 6.



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