After its surprising announcement in May naming Jisoo as a global ambassador, Salomon’s first campaign starring the Blackpink member is finally here.

Set in South Korea, the new “In The Open” campaign aims to “explore the relationship between urban life and the natural world through environments inspired by places Jisoo naturally gravitates towards, from parks and trails to quieter moments within Seoul,” the French mountain sports brand said on Monday.

Heikki Salonen, who was named creative director of Salomon in January, noted in a statement that the goal of the new campaign was to show winter across the different environments people experience every day, from the city to the outdoors.

“That’s something Salomon has always excelled at, creating products that perform across changing conditions without compromising on design,” Salonen added. “Seoul provided a meaningful canvas to explore this narrative, grounding the collection in settings that resonate with Jisoo’s life and demonstrating the fluidity with how she navigates these diverse landscapes.”

For her part, the Blackpink star noted that it was “a pleasure” to experience and explore the winter season collection through her first global campaign with Salomon.

“I naturally prefer light and comfortable movement in my everyday life, so I feel that Salomon is a great fit for me because it provides comfort regardless of the weather or environment,” Jisoo said. “I love how versatile Salomon footwear is, making it suitable for both everyday wear and outdoor activities.”

Throughout the campaign, Jisoo can be seen wearing Salomon’s newest shoe styles from the fall/winter 2026 season including the XT-6 Protective, XT-Whisper Gore-Tex and XT-4 OG Gore-Tex.

Looking closer, the XT-6 Protective pushes the familiar Salomon silhouette into a more rugged direction through the use of a ripstop construction and textured TPU detailing. Next, the XT-Whisper Gore-Tex marks the first time Salomon’s XT-Whisper is offered with Gore-Tex protection, bringing all-weather functionality to one of the brand’s most recognized silhouettes. Finally, the XT-4 OG Gore-Tex revisits a Salomon archive icon, pairing its trail-running heritage with Gore-Tex protection.

The Salomon fall/winter 2026 capsule will be available globally on Salomon.com beginning Oct. 7.

This marks the first project between Salomon and Jisoo since announcing the brand ambassadorship in May. At the time, Salomon noted that the partnership “marked the beginning of a broader long-term relationship, with future creative projects and collaborations to be revealed over time.”

According to Launchmetrics data shortly after the initial reveal, the announcement generated $2.2 million in media impact value within one week. The announcement also boosted the brand’s overall performance nearly sevenfold on the day it was made, Launchmetrics reported.

Prior to working with Salomon, Jisoo had a successful partnership with Alo. In October, just seven months before her switch over to the French mountain sports brand, the K-pop star launched an exclusive take on Alo’s Sunset sneaker in her signature “Bloom Pink” shade.

Jisoo was first tapped by the fashion wellness brand at the top of 2024 as the face of its spring 2024 collection. She was featured in an array of Alo looks in core styles and spring color drops. In her second campaign with Alo a few months later, the brand followed Jisoo through a weekend wellness escape in Los Angeles as she took time for movement and restoration rituals like matcha, meditation and workouts.

Now, in addition to Salomon, Jisoo also serves as a global ambassador for Dior, Cartier, Tommy Hilfiger, Self-Portrait and more.