Best Toys for Kids in 2026


Every year, the editors at CNET pretend we’re kids again, playtesting our way through all kinds of gadgets, games, STEM kits, puzzles and more to cut through the endless options and find the very best toys. After hours of real play, and plenty of help from our experts at home (aka our children), we uncovered 2026’s most exciting toys. They range from Pokemon Lego sets to ’90s throwbacks and dolls inspired by everyone’s favorite animated demon hunters. Whether you’re shopping for your own kid or someone else’s, these handpicked gifts are sure to bring smiles this holiday season.  

Best kids’ toys overall

Best STEM toys

Best trending toys

Best games for kids 

Best tech toys

Best building toys

Best toys for toddlers

What are the top retailers to shop for toy gifts?

The top retailers to shop for toy gifts include Target, Walmart and Amazon. These stores have large varieties of toys for every age group, and stock toys from top brands such as Hasbro and Lego. GameStop is a good option for toys, figurines and games for older kids. It’s also worth checking out individual toy brand websites, including Lego, Disney, Nintendo and even Mattel, since they often have exclusive items.

Do toy prices go down after Christmas? 

Generally, the cheapest prices we see all year for the hottest toys and games are during Black Friday or Cyber Monday. You might, however, see markdowns after Christmas on toys that didn’t sell as well. Stores such as Target and Walmart are likely to mark down toys after Christmas, but it’s usually the leftovers. Some retailers might offer New Year’s discounts, and there are Presidents Day sales in February.

What are great toys for both girls and boys?

First, let’s be clear that any type of toy is good for any kid, regardless of gender. Age and interests are much better starting points when hunting for a gift, because that dictates how complicated the toy can be and helps narrow down the category. That said, there are toys that have had universal appeal among all genders for many decades. Here are just a few:

  • Building toys: Lego, Magna-Tiles and K’nex
  • Puzzles
  • Board games
  • Sports toys: Roller skates, skateboard, soccer ball, basketball, etc.
  • Creative and sensory toys: Play-Doh, Kinetic Sand, fidget toys
  • Play-pretend toys: toy tools, kitchen sets, toy food, vehicles
  • Plushies

More cool toys for kids



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