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We’ve researched the best alternatives to online marketplaces like Amazon — these are our favorite ethical marketplaces that offer a wide range of products without sacrificing sustainability and ethics.

Finding fair-trade and sustainable products can take a lot of research and time. Instead, you can turn to these shops that curate their products based on their own set of values, including fair labor standards, organic ingredients, and give-back initiatives. Once you find a shop you trust, you can turn to them for anything on your list, whether it’s fair trade clothing, sustainable home goods, or organic skin care!

Why look for ethical online marketplaces? 

Choosing ethical online marketplaces is a simple way to make sure our purchases support businesses that value sustainability, fair labor, and social responsibility. Massive retailers like Amazon have faced ongoing criticism for their environmental footprint, labor practices, and market dominance, which has prompted many of us to rethink where our money goes. By opting for more ethical platforms, we can help direct our dollars toward companies that prioritize people, the planet, and more responsible business practices.

Another benefit of shopping at ethical marketplaces is their thoughtfully curated selection of goods. Instead of endless mass-produced options, these platforms often highlight unique, handcrafted, and artisanal products you might never stumble across on larger sites. Shopping this way makes it easier to discover independent makers and small businesses while supporting their work directly. And when it comes to gift-giving, these smaller marketplaces are especially fun to browse — offering everything from handmade jewelry and eco-friendly home décor to delicious small-batch treats. The result is a gift that feels more personal, meaningful, and connected to the people who made it.

Our team has searched far and wide for alternatives to mega retailers like Amazon. We’ve selected the marketplaces below for their sustainable practices and product range, and many are even certified B Corps. They are our go-to places when looking for fair-trade and ethically sourced products. 

Do you have a favorite? Drop it in the comments below, and we’ll check it out. ✨

1. Uncommon Goods

Best For | Gifts

If you can’t make it to the sprawling crafts marketplaces but you really want to find those high quality items, Uncommon Goods is your answer. Stocked with gorgeous, whimsical, and useful goods all made by artisans and craftspeople, you’re bound to find something for every person on your list for every gift-giving occasion all year round. (And if the person on your list is you and the occasion is It’s Friday, we won’t tell!) 

2. Shop

Best For | Sustainable brands

Keeping up with all your online orders can be overwhelming; thankfully, Shop makes the process easy! It’s an all-in-one platform that lets you shop all the sustainable brands you love, including tons of The Good Trade brands! As you browse and shop the platform over time, Shop will recommend products and brands that you might be interested in, eventually creating your own personal marketplace that’s perfectly curated to your interests and needs. Shop also keeps your payment information secure and your order history and tracking information all in one place, so you never have to dig through your inbox for a missing receipt. Plus, you can earn Shop Cash on eligible purchases that you can put towards a future purchase. A win-win! 🏆

The Good Trade Partner

3. Thrive Market

Best For | Healthy pantry items & snacks

An online market founded on the principle that every person should have “access to healthy products, reliable information, and affordable prices,” Thrive Market makes healthy living easy and affordable for everyone. Whether you’re shopping for natural wines, fair-trade snacks, cruelty-free bath sets, or even pet products, this one-stop shop has what you need.

Customer Review | “It’s important to me that I don’t compromise on the quality of the food. Thrive Market has given me the opportunity to afford this food and get it, because I would have to travel at least 30 miles (if not 50) to get to the nearest healthy grocery store.” Alyson G. (Read all reviews.)

4. Grove Collaborative

Best For | Nontoxic home essentials

Grove Collaborative believes that changing the world starts at home. The brand is dedicated to offering high-performing, sustainable home essentials that help us reduce plastic use and shop with purpose. Whether you place a one-time order or subscribe for ongoing savings, Grove makes it easy to live more sustainably. Subscribers enjoy perks like 20% off their first order, 5% off future orders, and consolidated shipping to reduce waste and carbon emissions.

5. Credo

Best For | Clean skincare & makeup

If you are interested in clean beauty but feel overwhelmed by the research needed to find the right brands at your favorite shops, Credo is your new best friend. With their commitment to sustainable, ethical, and transparently clean beauty, they take the guesswork out of hunting down genuinely safe products so you don’t have to be duped by greenwashing. All brands are free from the 2,700+ ingredients on their Dirty List®, giving you peace of mind that everything you buy there is truly clean.

6. GOODEE

Best For | Home goods

GOODEE is an ethical online marketplace that curates home goods at the intersection of great design and meaningful impact. Every item in its collection is carefully reviewed by an in-house sustainability team to ensure it meets strong environmental and social standards, so you can feel confident about your purchase. The platform is a Certified B Corp and has been Climate Label Certified since 2021 for measuring, reducing, and offsetting its operational emissions. From responsibly sourced materials to low-impact packaging, GOODEE has your home and garden needs covered!

7. Back Market

Best For | Refurbished electronics

Back Market is a global marketplace specializing in premium refurbished tech. Their mission is to offer a reliable, affordable, and accessible way to offer the gadgets we need, while still doing our bit for the planet. Collaborating with top refurbishers who adhere to strict standards, every device is guaranteed to be restored to perfect working condition. Featured in reputable sources like The New York Times and The Wall Street Journal, you can save up to 70% on essential devices like laptops, smartphones, accessories and more! By choosing refurbished devices, you’ll not only save money but also contribute to significant reductions in raw materials usage, water consumption, e-waste generation, and carbon emissions. A win for you and the planet! 🌎

8. Bookshop

Best For | Books

Bookshop is all about making it easy to buy books online and support your favorite indie bookstores at the same time. Launched in 2020 with a mission to help local shops thrive in the age of Amazon, they’ve already raised over $37 million for independent booksellers. Every purchase you make either supports a specific store you choose or contributes to a profit-sharing pool that helps 2,000+ stores across the country.

9. ECOVIBE

Best For | Houseplants

ECOVIBE is a family-owned lifestyle shop founded in 2010 by husband-and-wife team Leonard Allen and Andrea Allen in the vibrant Alberta Arts District of Portland. What began as a small sustainable apparel boutique has grown into a thoughtfully curated destination for houseplants, home goods, textiles, candles, and meaningful gifts — including a selection of locally made products from Oregon artisans. Every item is chosen with care, considering how it’s made, who makes it, and the environmental and social impact behind it. The brand also gives back by donating a portion of every purchase to nonprofits and contributing 1% of online sales through its membership in 1% for the Planet.

10. BLK + GRN

Best For | Wellness products by Black artisans

With the market for Black women’s beauty and wellness products flooded with synthetic and toxic chemicals, Dr. Kristian founded Blk + Grn, hoping to normalize clean products for Black women while also funding the Black women entrepreneurs creating them. Blk + Grn is chock-full of natural skincare, hair care, menstrual products, and more, along with a vibrant list of artisans with their goods and bios. Everything is thoughtfully chosen and quality-tested by Black health experts, not to mention shipped in eco-friendly packaging.

11. The Zero Proof

Best For | Non-alcoholic beverages

The Zero Proof is all about making non-alcoholic drinking just as fun, flavorful, and fulfilling as the real thing. The company curates the best non-alcoholic wines and spirits, from bold bourbon alternatives to crisp, refreshing NA wines. But they don’t stop there — they also help people discover the best booze-free bars, restaurants, and things to do around the world. For more non-alcoholic recs, check out our favorite alternatives.

Customer Review | “A non-drinkers place to find drinks. I love the attitude and outlook of these guys” – Bob (Read all reviews.)

Featured image includes model Shelly Cochrane wearing shirt, pants, and shoes by Reformation; earrings by Mejuri; necklace and rings by Apse