The top-left corner of the home screen features a persistent widget called the Dynamic Tab. This scrollable widget lets you dive into Amazon content you may have been consuming on another device—say, if you were reading on your Kindle, watching a movie on Prime Video on your iPhone, or snapped some photos and you want to view them on Amazon Photos.

Swipe right, and instead of Google’s Discover feed, you’re instead greeted with Amazon’s For You experience. Amazon’s Fire tablets were a vehicle to put Amazon content in front of your eyeballs, and that hasn’t changed with the Alexa Tablets. Again, you can continue consuming content here, with tabs for movies and TV, games, and Kindle. There’s also a news feed, and you can tap Alexa prompts for more information on a story.

Uniquely, opening the Kindle app triggers “Kindle mode,” which disables all notifications, turns on the blue light filter, and extends battery life to 20 hours (less on the smaller tablets). You can also choose one of three display treatments in this mode: subtle warmth with natural color, a softened paper tone, or monochrome. There’s even a fun page-turn effect that mimics turning a page in a book. As soon as you exit the app, notifications turn back on, and the screen returns to normal. Annotations you make with the stylus will sync with Kindle apps on pen-supported devices, like the Kindle Scribe.