I Got a First Look at Vitamix’s First Juicer, and I’m in Love


When a company enters a new product category, I’m always skeptical. As a Vitamix fan, a brand known for its blenders, I had reservations when I heard it was releasing its first cold-press juicer. Yet, I got a first look at the product and can safely say that this juicer lives up to the Vitamix name. 

Announced on Monday and available for purchase on Oct. 15, the MaxExtract Cold Press Juicer uses slow-masticating technology to extract juice from fruits, veggies and leafy greens. 

The MaxExtract is easy to operate

Assembling the juicer took less time and effort than I expected. Then, all you have to do is chop your produce into 2-inch pieces, throw them into the juicer’s 5.3-inch hopper (which can hold a surprising amount of ingredients) and let the MaxExtract handle the rest in minutes. 

The light-up front dial makes it extra simple. Turn it to the on position to start the juicing process, to the off position when it’s done and reverse it when there’s a clog. However, I haven’t experienced a clog after making several batches of juice. 

A close-up of the dial on the white Vitamix MaxExtract.
The dial has a light behind it. A nice touch.Anna Gragert/CNET

It comes with everything you need

The MaxExtract includes a pusher to push ingredients down, a cleaning brush, pulp and juice containers and two strainers: a fine-mesh for less pulp and smoother juice and an easy-clean for more pulp but an easier clean, as the name suggests. 

I especially appreciate that the juice container includes measurements on the side.

The Vitamix MaxExtract pouring green juicer into a gray container with measurements.
The juice container also has a handle, making it easier to pour the liquid into a glass. Anna Gragert/CNET

All detachable parts are dishwasher-safe

I love that all the detachable components are dishwasher-safe on both the top and bottom racks. The pulp outlet can also be opened to make removing pulp and cleaning even simpler.

As someone who has never used a juicer, I have to say that the MaxExtract has converted me. It creates a smooth, fresh-tasting juice and takes any effort out of the process, including cleanup. 

Pulp coming out of the Vitamix MaxExtract.
One of the most satisfying parts is watching the pulp emerge.Anna Gragert/CNET

Size is to be expected

The user manual lists the MaxExtract as 17.7 by 8.5 by 7.7 inches and 8.14 pounds. However, you can remove the hopper and chamber from the base if the full unit is too tall for your cabinets. 

By comparison, the MaxExtract is narrower and shallower than the $599 Nama J2 Cold Press Juicer, which measures 17.7 by 9.8 by 9 inches and weighs 12.1 pounds. CNET’s best budget juicer, the 11.14-pound Hamilton Beach Easy Clean, is shorter but wider and deeper, measuring 15.31 by 13 by 9 inches.

The white Vitamix MaxExtract juicer on a white countertop next to a green apple.
Before purchasing any juicer, make sure it will fit in your space.Anna Gragert/CNET

Vitamix MaxExtract availability and price 

Available in black or white with a glass front on Oct. 15, the MaxExtract will be $500. You can buy it on Vitamix.com or Amazon and it comes with a five-year limited warranty.



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