Almost every AI tool’s demo shows a user sparring with the assistant to book travel, as it seems to be the most frequent use case. The viral Instinct agent is no different, as it sees more than 50% of transactions on the platform for travel, the company’s founder, Noah Shinn, said in a recent podcast.

In an interview with investor Patrick O’Shaughnessy, Shinn also mentioned that the invite-only platform is approaching a billion dollars in annual transactions. He didn’t specify what the calculation behind this rate is, though.

“People who are not on Instinct use travel agencies (or sites) to book hotels or flights. What’s the benefit of that interface? They properly unify different hotel chains, airlines, and services, and present them in a nice way for users, who have the option to check out immediately,” Shinn said.

“I think there is a better experience with Instinct or other interfaces where users can say, ‘Hey, I need to be in New York tonight; it’s urgent.’”

He mentioned that the platform is growing 10% day by day, with transaction volume increasing at a similar rate.

The company’s founder was also dragged for some of his comments on the show. He said that most restaurants have a first-come-first-served reservation system, which doesn’t account for someone’s special occasion. He said that an agent can check restaurant sites every five seconds and inform the user about available slots. Shinn also hinted that the company wants to reinvent reservations and give users preferential treatment.

“If you take restaurant reservations from scratch, from the user’s end, they want the reservation for a significant life event that they might have. And on the restaurant end, they just want interesting people. They want special occasions. They want to cater to those rather than, maybe, the local [person] who keeps, you know, taking up a table once a night [sic], and there’s no sort of special event there,” Shinn said.

Some observers pointed out that agents can lie about anniversaries and special occasions just to book a table at a restaurant. They also said that some restaurants prefer local patrons as they are regulars and bring more business to the outlet.

Instinct recently raised $1 billion in Series C funding Monday at a $10 billion valuation from Sequoia Capital, Benchmark Capital, and Coatue. The 14-member startup is competing with Meta’s Muse and Khosla-backed Wajo in the personal agent space.