dailynewsnblog
Fall is the season for fashion. Between fashion month, designers putting out their largest collections, the return of layering, and the overall urge to rethink your entire wardrobe, there’s a certain energy around getting dressed that simply doesn’t exist the rest of the year. I’m not the only one who feels this way, though. Over the past few weeks, I’ve been out and about more than usual, chatting with editors, stylists, and content creators about the trends everyone is most excited about, the designer buys on their wish lists, and where they see fashion heading. I’ve gathered their insights and taken plenty of mental notes to share with Who What Wear readers.
What’s the tea, you ask? First, fall 2026 is all about corduroy pants and chocolate-brown jeans, which Gigi Hadid and Emily Ratajkowski were already spotted wearing this past week. Brocade, jacquard, tapestry, and embroidered jackets, which we saw a lot on the fall/winter 2026 runways, will be everywhere because they ooze opulence. Color, which had a major moment this spring, will keep dominating, especially in button-down shirts, sweaters, and sporty jackets. And, croc-effect clutches and pumps will remain a staple in the wardrobes of the chicest dressers because they make even the simplest outfit look rich and polished. But that’s far from all. Keep scrolling—I’ve rounded up the 64 items It girls will be wearing and buying in October—and beyond.
Cotton On
Women’s 90s V Neck ¾ Sleeve
Who What Wear readers can’t stop buying this tee for fall.
AGOLDE
Morgan Jeans – Rinse
These are giving ’90s off-duty supermodel in the best way.
Nordstrom
Maddox Ballet Flat
Nordstrom’s designer-passing and best-selling ballet flats now come in a gorgeous burgundy.
J.Crew
Women’s 1986 Barn Jacket
To celebrate the 40th anniversary of J.Crew’s iconic Barn Jacket, the brand brought it back in new proportions and 29 styles across women’s, men’s, and kids, from signature cotton canvas to new fabrications, finishes, and embellished interpretations.
Still Here
Everyday Mid-Rise Straight-Leg Jeans
I’m 30, and my mom’s 60, and we both can’t stop talking about this new elegant designer bag.
Uniqlo
Cotton Stand Collar Shirt
No one will believe you when you tell them that this shirt is from Uniqlo.
COS
Barrel-Leg Pima Cotton Pants
A black barrel-leg trouser is always a good idea.
rag & bone
Kai Leather Ankle Boots
The elongated-toe design adds a sophisticated touch to any outfit.
Apparis
Judie Faux Mink Coat
Apparis’ faux-fur outerwear collection for fall is the best its ever been.
Every It girl’s fall wardrobe includes a leather pencil skirt.
Tony Bianco
Cherry Pumps – Vino Croc
Vince
Satin Scarf-Neck Dress
If I were attending a wedding in the coming months, this is the dress I’d wear.
proenza schouler
Hex Clutch in Eel
This also comes in a gorgeous black-and-white stripe pattern.
Still Here
Townes Reversible Plush and Denim Jacket
Still Here doesn’t only make great denim.
AGOLDE
Vintage Loose Corduroy
Ready or not, corduroy pants are about to be everywhere.
Gucci
Large Boston Bag With Bamboo
Aritzia
Rae Bomber – Leather
Finally, an expensive-looking bomber jacket for under $600.
ZARA
Zw Collection Printed Midi Skirt
ZARA
100% Wool Oversized Jumper
The internet can’t get enough of royal purple sweaters—and neither can we.
Take a page out of Hailey Bieber’s stylebook and pair these with a colored satin button-down shirt.
Isabel Marant
Pysma Pumps
These would also look good with sheer tights and a minidress.
PAIGE
Dakar Cardigan – Dark Brown Multi
This sweater makes me want to book a trip to Aspen.
AGOLDE
Low Slung Baggy Jeans – Brown Rice
Mansur Gavriel
Square Soft V Flats – Chocolate
These are not a want but a need.
The top that every chic dresser wore during New York Fashion Week.
Citizens of Humanity
The Taper Jean
Everyone from Gigi Hadid to Emily Ratajkowski is wearing brown jeans.
FANE
Bra Patent Leather Shoulder Bag
Fane is the handbag brand that fashion people can’t stop talking about.
Zara gets it. Here’s a great top for date night.
Bardot
Lisbon Faux Leather Skirt
Another polished pencil skirt to add your rotation.
Sophie Buhai
Triplet Flamenco Earrings
When in doubt, opt for onyx earrings.
Open Edit
Cotton Blend Track Jacket
Style with leggings, capri trousers, or baggy jeans.
Quince
Ultra-Stretch Ponte Kick Flare Pants in Black
J.Crew
Verona Ballet Flats
Who What Wear editors love these.
MANGO
Fine Knit Polo Neck Sweater
The spring 2027 runway collections are hinting that asymmetrical skirts will soon be everywhere.
MANGO
Rounded Toe Leather Boots
Fashion people are making a case for calf-length boots for fall.
ZARA
Zw Collection Water-Repellent Balloon Jacket
If you don’t own a car coat, this is your sign to.
Madewell
The Easy Shirt in Poplin
A stripe button-down-with-jeans is a fail-proof fall outfit formula.
zara
Mid-Rise Baggy Jeans
Chic dressers know that wearing white jeans is cooler in the fall and winter.
Madewell
Lorna Orasay Mules – Forage
Suede mules will always be a great addition to your fall wardrobe.
I love a jacket with a long line of buttons.
Reformation
Helen Velvet Skirt
At the top of my Reformation cart.
Tory Burch
Runway Flat-Top Sunglasses
Cool brides-to-be—this dress is for you.
Heaven Mayhem
Veil Necklace
I just saw a fashion insider in NYC wear this and thought it looked so expensive in person.
Reformation
Rosemary Coat
Grab this before it sells out again.
J.Crew
Zoe Barrel Pant in Stretch Corduroy
QUAY
Techno Dark Brown/tan
Fashion people who want to be different will be buying these.
Massimo Dutti
Nappa Leather Toggle Jacket
I guarantee this will sell out by November 1.
I love Aritzia’s trousers because they’re well-made and affordable.
JENNY BIRD
Renzo Earrings
shop
Like a Cloud Bra B/C Cup Contrast Trim
Lululemon just rebranded, and everyone is freaking out about how elegant the new collection is.
lululemon
Align Ribbed 25″ Legging
Polo Sport
Paneled Nylon Suede Low Top Sneaker
If you’re looking for cool fall sneakers, these are them.
Liffner
Belted Leather Tote
Take this bag to Pilates or the office.
Jamie Haller
The Big Checked Shirt
Flannel shirts are back. The only one I want to wear is this one from Jamie Haller.
You can’t go wrong with dad jeans from Levi’s.
Bottega Veneta
Women’s Gino Lace-Up Shoe in Alabaster
MANGO
Leather Jacket With Worn Effect
I thought this was Miu Miu at first.
Skims
Cotton Jersey Straight Leg Pant
Jenni Kayne
Ember Shearling Flat
The only shoes I want to run errands in or wear to the airport.
CECILIA
Leonora Weekend Canvas Carryall – Ink
Every chic traveler is carrying this weekender.
