At Who What Wear, we’re always keeping a close eye on the streets of London, where the city’s chicest dressers offer a master class in effortless, distinctly British style. With London Fashion Week for the spring/summer 2027 season kicking off yesterday and the top fashion insiders in town, the streets are as compelling as the runways.

This season, the city’s fashion crowd is gravitating toward a refined approach to dressing that balances polish and practicality. After all, that’s what a packed schedule of shows and unpredictable British weather demand. Rather than chasing fleeting trends, they’re investing in considered wardrobe staples and elevating them with subtle, personal touches, whether through unique accessories or intricate details on the garments. Think tailored outerwear, like trench coats and fitted blazers; directional layering, such as tying a button-down shirt or sweater around jeans instead of adding a belt; and London-esque flats, including square-toe ballet flats and low-profile sneakers.