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I’m fully aware that summer is far from over, but pre-fall fashion finds have been trickling in on my favorite sites, catching my eye and getting me eager about dressing for the season ahead. While I browsed the new arrivals, one thing stood out above all else: color. Designers aren’t leaving bold hues behind with summer. One shade in particular that is poised to define fall and maybe even dethrone burgundy is purple.
If you pay close attention to the runway trends, this probably doesn’t come as a surprise. Loud, rich shades of purple like violet and royal purple popped up all over the spring/summer 2026 runways and then seamlessly continued into the fall/winter 2026 collections. The color was everywhere, from trench coats at Celine and sheer skirts and blouses at Ferragamo to textured minidresses at Loewe and asymmetrical maxi dresses at Tory Burch.
While many fashion insiders, including myself, bought into the color trend early—last spring—it seems like everyone else is just starting to notice it and get excited to embrace it this fall. So prepare yourself, as you’ll certainly start to see more and more purple pieces being adopted as August rolls on.
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If you’re ready to buy into the trend, I’ve rounded up the chicest purple pieces to carry you through the season in style, from a must-have V-neck sweater at COS to fluid trousers at Toteme. I’m confident these hero items will be sold out by September 1. Scroll on to see and shop the full edit, and remember, you don’t have to commit to a head-to-toe monochromatic look. In fact, I suggest subtly incorporating the color in your outfits through a pair of flats, a handbag, or a simple tee.
Shop Purple Pieces for Pre-Fall
Toteme
Fluid Satin Trousers Violet
alex mill
Prince Street Ballet Flats
Alex Mill’s first ballet flats, which are made in Tuscany, come in 12 colors. Violet is my favorite.
This just dropped. Grab it before it sells out.
alex mill
The Perfect Weekday Tote
Everyone from Emma Chamberlain to Gwyneth Paltrow owns this customizable tote bag.
ALESSANDRA RICH
Ruffled Silk-Crepe de Chine Midi Dress
ROXANNE ASSOULIN
The Cubic Cluster Gold-Tone Cubic Zirconia and Crystal Necklace
I’d style this with a white button-down shirt and black trousers.
We the Free
Ballad Reversible Tank
You can’t beat this price for an easy tank.
I know you’re a fashion person if you own these.
Reformation x Courtney Grow
Molly Maude Clutch
Fashion people are obsessed with this clutch that is part of Reformation’s collaboration with content creator Courtney Grow.
FLORE FLORE
Jill Organic Cotton-Jersey Tank
Tom Ford
Satin Vertigo Ankle Strap Sandal
The combination of violet and burgundy is so elegant.
Helsa
Little Boy Tee in Stripe
If you just want to experiment with the color trend, buy this cute purplish tee.
& Other stories
Mini Crossbody Bag
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