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As demand for premium travel continues to increase, airlines offering various cabin classes are getting more innovative with their designs and products to ensure they maintain their competitive edge within the market. With that being said, different airlines have different points of focus, and therefore, the amenities offered by various products can vary, but the two can remain comparable and competitive.
In this article compares the business class offering of two major carriers competing in several markets, which are known for their award-winning in-flight products and hospitality. These are two 
Star Alliance carriers, namely All Nippon Airways (ANA) and 
Singapore Airlines.
ANA’s Business Class: The Room
The airline first introduced ‘The Room’ in 2019, as the carrier’s brand-new suite-style business class, onboard its Boeing 777-300ER aircraft. Since then, the product has been made available in select 777s across its fleet. While the carrier utilizes several configurations across its 777 fleet, all the aircraft used for international services are premium heavy, and this is true for the aircraft with The Room product onboard as well.
According to aeroLOPA, the selected jets with this product have these ‘Rooms’ configured in a 1-2-1 layout, across 16 rows, totaling up to 64 seats in business class. This accounts for 30% of the aircraft’s overall capacity of just 212 passengers. Passengers seated in the backward-facing middle section on the odd-numbered rows (seats E and F) also have the option to remove the suite partition and form a more intimate space if traveling as a couple.
This product, designed by Safran, features seats that recline 180 degrees to a lie-flat bed, with a row-pitch of 53.5 inches (136 cm) and a seat width of 35 inches (89 cm). However, these suites are wide enough that there is enough space within each suite for up to two passengers to sit shoulder-to-shoulder. For this very reason, The Room is known across the industry for featuring the widest business class product in the space of commercial aviation.
ANA’s Dreamliners Have The Room FX
More recently, the carrier unveiled a variant of this product set to be found on board a select number of Boeing 787-9 aircraft in its fleet, known as The Room FX. The designs were unveiled at the 2025 Paris Airshow, and the product is set to be launched commercially in a few weeks’ time in August. While the foundation of this product remains similar to that of the original 2019 suite, some upgrades have been introduced.
The Room FX will feature newer technology and systems, and will be lighter than its predecessor, which would help reduce the aircraft’s weight and subsequently reduce fuel and carbon emissions associated with a typical long-haul flight. These seats are not reclinable, but instead have a mechanical platform that can be raised to form a lie-flat bed. The aircraft will have a premium heavy configuration, with the aircraft set to feature 48 of the next-generation suites, in the standard 1-2-1 layout.
Furthermore, despite the Dreamliner being a smaller aircraft than the 777, the new Room FX will be wider by a considerable four inches, increasing the seat’s width to around 39 inches (100 cm). ANA states the upcoming business class suite will be akin to a living room sofa, giving passengers the space and comfort to lounge in various positions. The suite will also have extra padding, which makes the space more comfortable. The new integrated technology also includes facilities such as wireless charging.
What About Singapore Airlines?
Singapore Airlines is also known for its onboard products and services, award-winning hospitality, and consistency, with the carrier often considered among the best long-haul carriers in the world. However, the airline’s products when it comes to premium cabins are slightly different than that of ANA.
The airline’s best-known and perhaps most spacious products within the space can be found onboard the airline’s long-haul fleet of Airbus A350-900 (including the ULR variants) and 777s. All of these seats are configured in a 1-2-1 layout, but none of the airline’s business class products currently feature privacy doors, as the airline reserves suite-style products for its first class cabins onboard its Airbus A380s.
The airline’s business class seats onboard the A350 and the 777s can be fully reclined to a lie-flat bed, and feature 28 inches (71 cm) in width, along with a row pitch of 60 and 55 inches (152 cm and 140 cm), respectively. This makes the airline’s business product seven inches narrower than The Room (current version) product found onboard ANA aircraft.
Despite the smaller seat dimensions, it is worth noting that the seat still features additional space next to it. This facilitates technology, storage space, and other aspects of the seat, which adds to the overall onboard experience.
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A New Business Product Is On The Horizon For Singapore Airlines
Singapore Airlines also has a new business class product currently under development. While the latest information from Executive Traveller indicates the product launch has been delayed to 2027, various sources confirm that the product in question will be suite-style. This marks a major change compared to the airline’s existing series of business class products. These new suites were originally designed for the Boeing 777-9.
However, due to certification delays, the aircraft is not expected to enter the market until 2027. Therefore, the airline decided to introduce the new cabins onboard its new A350s, while also retrofitting them onboard the existing fleet of A350s (ULR included). While not much information has been provided regarding the actual product, it is guaranteed to have all the latest technology and systems integrated, thereby elevating customer experience significantly.
This new product is part of a broader makeover, as the airline has also confirmed that a suite-style first class product will also be introduced to the A350 fleet and the upcoming 777-9 aircraft. This is also a considerable shift, as the airline currently only has first class on its 777s and A380s, making Singapore Airlines one of the very few carriers in the world that is continuing to invest in long-haul first class products, alongside the likes of Emirates.
Qatar Airways Remains On Top With Its QSuite
Although Singapore Airlines and ANA offer undeniably great business class products, it is worth mentioning that, for several years, the QSuite, designed by 
Qatar Airways, has remained at the top, winning awards from rating organizations consecutively. The product is a perfect example to demonstrate why seat dimensions are not the only factor to be considered.
The carrier has multiple configurations and products per aircraft type. However, when focusing on the QSuite, which is available only on select aircraft, the airline offers the cabins detialed in the table below.
Aircraft Type | Number Of Seats | Seat Width |
|---|---|---|
Boeing 777-200LR | 42 | 21.5 inches (55 cm) |
Boeing 777-300ER | 24 – 42 | |
Airbus A350-900 | 36 | |
Airbus A350-1000 | 24 – 46 |
While the seat width remains considerably lower than that of Singapore Airlines and ANA, what makes this cabin and suite design popular is its functionality. When the airline first unveiled the QSuite several years ago, the adjustability of the partitions and the flexibility provided for passengers to maintain their space if they are traveling alone, or as a duo, or even as a family or larger group, was revolutionary.
The ability of the central suites to be turned into a ‘Quad’ has remained popular among families traveling together, or corporate flyers to share space and collaborate or work together on the go. Alongside the suite, Qatar Airways is another carrier with great service and soft product as well, and this combination makes the airline’s overall business class among the best.
Other Innovating Upgrades & Designs Are Also On The Horizon
As stated initially, the premium market is highly competitive. As such, airlines are always reinventing their products or innovating new designs. Apart from Singapore and ANA’s new products entering the market shortly, some other exciting new products are expected to enter the market in the coming months and years.
Qatar Airways, for one, has the QSuite 2.0 due to enter the market later this year. As the name suggests, this is an upgraded version of the existing QSuite, which was first unveiled during the 2024 Farnborough Airshow. While the upcoming product elevates the cabin and makes upgrades to the central ‘Quad’ configuration, a key upgrade is that in the new cabins, the window seats will also be able to shift the partitions, therefore allowing passengers to create a shared space among just the two of them.
Much like Singapore Airlines, 
Emirates is another carrier that has stayed away from introducing a suite-style product within the business cabin. However, recently, Emirates unveiled a cabin render for its upcoming 777-9 aircraft, which does appear to feature a new suite-style seat. Taking it a step further, the airline also teased how it has dedicated space within the aircraft cabins for a mini lounge area for passengers to socialize. This product will enter the market as Emirates receives its first 777-9 in 2027.
One other major product expected to enter the market in the near future is the in-house suite-style business class product for 
Turkish Airlines. These suites are expected to debut on board the airline’s A350s that will be newly delivered. Furthermore, the carrier will reportedly also retrofit the new seats on board its existing fleet of 777s.
