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Today, we’re starting to test an ad-supported way to stream select games from your library for a limited time, available to XBOX Insiders.
During this test period, XBOX Insiders with an XBOX account will be able to stream games they own for free with ads. Players will have one hour session limits across supported devices and regions.
Here’s what you can expect:
- Ads will play before sessions begin.
- The core game experience is unchanged.
- This is optional. Players can choose other ways to play at any time.
For many players, the device they already own now allows them to stream games with XBOX. Cloud can also help XBOX One owners play newer games built for XBOX Series X|S without needing to purchase new hardware right away. That can be especially meaningful in places where consoles are harder to find or less affordable, giving more players another way to access great games on devices they already have.
Advertising has existed in gaming for decades, from in-game placements to free-to-play models. But it hasn’t always been built with the player in mind. When done well, advertising can help lower the cost of access. It creates another way for players to get into games without an upfront streaming purchase and expands audiences through new ways to play.
For brands, this only works if showing up here adds to the experience, not takes away from it.
Given that, we want to be clear about how we will approach ad-supported services across XBOX:
- We start with the player. Ads should create value.
- We do not interrupt the flow of gameplay.
- We hold ads to the same quality bar as our content.
- We’re clear about what’s advertising.
- We make sure ads fit what players expect on each platform.
We’ll learn from this test and continue to improve it based on how players use it and what they tell us. Our goal is simple. Give more people more affordable ways to play.
How to Get XBOX Insider Support and Share Your Feedback
Thanks to XBOX Insiders for all of the feedback. You can also visit aka.ms/XBOXplayervoice to share what you think.
If you’re an XBOX Insider looking for support, please join our community on the XBOX Insider subreddit. Official XBOX staff, moderators, and fellow XBOX Insiders are there to help. We recommend adding to threads with the same topic before posting a brand new one. This helps us support you the best we can!
If you aren’t part of the XBOX Insider Program yet and want to help create the future of XBOX and get early access to new features, join the Program today by downloading the XBOX Insider Hub for XBOX Series X|S & XBOX One or Windows PC. For more information on the XBOX Insider Program, follow us on Twitter at @XBOXInsider and keep an eye on this blog for all the latest news.
Other resources:
For more information: follow us on X/Twitter at @XboxInsider and this blog for announcements and more. And feel free to interact with the community on the XBOX Insider SubReddit.
