Justin Bieber took a spin in unreleased Skylrk sneakers for his halftime performance at the FIFA World Cup 2026 Final at New York New Jersey Stadium on Sunday.

Wearing a head-to-toe look from his brand — including a polo, shorts, socks, sunglasses (and even an ear piece and guitar strap) — Bieber sang an acoustic version of his hit song “Everything Hallelujah.”

The low-top Matter Daddy sneakers were fashioned in latte, a new colorway. A June drop of Skylrk kicks immediately sold out, and Bieber is clearly ready to make a bigger statement with his burgeoning brand.

Ahead of his highly anticipated performance, the star took over New York City with two immersive pop-ups for his design-led fashion and consumer technology brand Skylrk.

Skylrk launched somewhat quietly in 2025, with including styles like futuristic slides and a 3D printed sneaker made in partnership with Zellerfeld.

Prior to this major moment, Bieber drew attention as a headliner at the 2026 Coachella Valley Music and Arts Festival. A highlight of his Coachella wardrobe was a pair of Loewe boots, specifically the luxury brand’s Bobby style featuring an oval shaft cut out and lug sole; he wore the shoes in two different colors throughout the festival, pairing them with pieces from Skylrk, Greg Ross and Lu’u Dan.