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I have a love-hate relationship with bag charms. Whilst I never personally got on board with the whole Labubu hype, I am partial to a chic leather option from the likes of Longchamp or Loewe. That said, as someone who predicts trends for a living, I expect a slightly different accessory is about to become even bigger this summer. Enter the beauty bag charm.
Beauty charms are nothing new, but this season they are becoming more stylish than ever. We’ve seen some of the chicest brands launch various charms over the years, such as Chanel’s iconic refillable purse spray and Dior’s limited-edition Toile de Jouy hand cream holder, and just this month we saw the sell-out launch of luxury French hairbrush brand La Bonne Brosse’s mini hairbrush bag charms, too. (You’ve most likely seen them on Instagram hanging off a Hermès Birkin bag, as you do).
I’m currently obsessed with my La Bonne Brosse bag charm.
It’s not just charms, either. Beauty merch as a whole is on the rise, with brands such as Glossier and Rhode tapping into the growing demand for stylish accessories to pair with your favourite products. Take Rhode’s famous iPhone cases, for example. Quickly spotted all over social media, they have become as much of a fashion statement as they are a functional way to keep your lip gloss to hand.
Whether you’re shopping these products for their It-girl appeal or simply want a cute way to accessorise your bag with your go-to beauty essentials, summer is definitely the time to shop the most stylish beauty bag charms out there. Keep on scrolling for my top picks.
The Best Beauty Bag Charms to Shop Now
1. Space NK Micro Travel Bag Charm
Space NK
Micro Travel Bag Charm
Space NK’s travel bags are a beauty editor essential, but the brand has just released a micro bag charm version to fill with all your favourite minis. Yes, these charms went viral on TikTok, with everyone wondering how much they can actually fit. However, if you’ve watched the videos, you’ll know that they are actually quite impressive, with many people packing their go-to lip balm, small concealer, blush and travel perfume into the adorable charm.
2. La Bonne Brosse The Essential Soft Mini Hair Brush
LA BONNE BROSSE
N.03 The Gentle Scalp The Essential Soft Mini Hair Brush
La Bonne Brosse brushes are like the Rolls-Royce of the hair brush world, and these new mini versions can be attached to your handbag to smooth your strands no matter where you are. They come in a fun range of colours and options depending on your hair concerns, but this design focuses on being gentle on your strands.
3. Dior Addict Lip Glow Butter
Dior
Addict Lip Glow Butter
I know it doesn’t look like a charm, but let me let you in on a little secret. Dior’s Addict Lip Glow Butter comes with the chicest charm, and we beauty editors have been hooking it onto our handbags, phone cords and more for a fun way to keep our favourite lip balm on hand. It really doesn’t get much cooler than this.
4. Glossier Earbuds Beauty Bag
Glossier
Earbuds Beauty Bag
Glossier does beauty merch so well, and this adorable little bag charm is no exception. Designed to look like a mini version of the brand’s iconic washbag, you can store your AirPods inside and clip this onto your handbag (or keys). Yep, you never have to worry about scrambling around for your headphones ever again.
5. Marc Jacobs The Lipstick Case Bag Charm
Marc Jacobs
The Lipstick Case Bag Charm
Marc Jacobs’ new beauty collection has been on everyone’s lips this summer, and for good reason. The fun, maximalist makeup products felt like a much-needed injection of joy into the world of beauty, and this bag charm is no exception. Whilst there are three shades available, I have my eyes on this bright yellow hue, designed to hold my favourite Marc Jacobs lipstick.
6. Celine Miniature Perfume Holder Charm
CELINE
Miniature Perfume Holder Charm
Yes, this bag charm is more expensive than my entire handbag collection combined, but a girl can dream, right? Possibly the chicest way to carry around your favourite fragrance, Celine’s perfume charm would add a fashionable touch to any outfit.
7. Carolina Herrera Lipstick Cap
Carolina Herrera
Lipstick Cap
If you didn’t know, you can actually customise your favourite Carolina Herrera lipstick with a fun printed lipstick cap, which you can then attach to anything your heart desires. I have my eyes on this stylish zebra-print cap for the summer, as I know it will elevate my evening bag in seconds.
