Lee Unveils LQD Denim With Premium Fabric that Feels Liquid on Body


Lee will on Thursday launch Lee LQD Denim, a new collection available in the U.S. and Europe.

Made from premium fabric that feels almost liquid on the body, the pieces drape well and offer a clean, modern silhouette that moves with the wearer.

“Lee has been designing denim for women for nearly 80 years, and LQD Denim embodies our commitment to create pieces made specifically for her shape,” said Vivian Rivetti, global head of design for Lee. “The draping and cut of each style moves naturally, offering great style and comfort. It’s designed to feel as good as it looks.”

The collection features a range of styles, including wide-leg jeans, skirts and jumpsuits. The line is available on Lee’s owned retail sites and at retailers Free People and Nordstrom in the U.S. and Zalando in Europe.

Pants and skirts range in sizes from 24 to 36, and dresses and jumpsuits are sizes XS to XL. The estimated price range is $69 to $128.

In May, Authentic Brands Group signed a definitive agreement to acquire Lee from Kontoor Brands, as reported. The transaction is expected to close in the second half of 2026. The Lee brand generates about $1.5 billion in annual retail-equivalent sales across 73 countries, with nearly 40 percent coming from outside the U.S. and Canada.



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