“It’s really helpful to people like Nigel Farage to have the Keir and Rachel show carrying on,” according to Survation’s Damian Lyons-Lowe, who said Starmer and his Chancellor of the Exchequer, Rachel Reeves, had appeared “elitist” to many voters — a useful foil for the man-of-the-people image that Farage, a former metals trader, likes to project.