“More and more schools in all kinds of diverse settings are becoming interested in the IB,” Trivedi said, adding that about 44% of the schools in its pipeline are outside the metro cities. The curriculum is seeing growing interest from smaller Indian cities including Jaipur, Coimbatore, Surat, Madurai, Visakhapatnam, Kochi, Lucknow, Nagpur and Mysuru, according to the Geneva-based nonprofit.