“Country Thunder brings together hundreds of thousands of fans who live for the road trip, the experience, and the moment, just like Motel 6,” said Ally Wesson, Vice President of Marketing, Realstar Hospitality. “The real value of this partnership goes well beyond the festival gates. With touchpoints before, during, and long after both events, we’re not just driving awareness for a few weekends. We’re building a relationship with travellers that keeps Motel 6 front of mind all year long.”