Rebellion, the team behind Sniper Elite and last year’s hidden gem, Atomfall, has no expectations “to ever use gen AI on the screen,” according to CEO Jason Kingsley in a conversation with GameSpot. “This isn’t what we think we should be doing.” Still, the CEO added that he feels having an online conversation on the topic has become “very difficult.”

“The online discourse, I think, should be more nuanced. I think we should be able to have a better, more meaningful conversation, and discuss ideas. Because some people are totally against any form of AI at all. Other people are totally for every kind of AI possible. And I think the reality has to be somewhere in the middle.”

Kingsley said that the idea of “using [gen AI] as part of the tools chain and the process, helping speed up iteration, it may have its practical uses […] For example, back in the day, one of our big, successful levels in Sniper Elite was a viaduct with a big gun on the top of it. You could take a screenshot of that, and maybe a designer says, ‘What would this look like in the snow? Would this play differently in the snow? Would it play differently at night?’ We didn’t do that, but you could. The designer could put it through a gen AI and say, ‘Turn this from an Italian landscape to a snowy landscape, and let me have a look at it. And that means they can explore ideas cheaply and quickly to see whether it’s worth exploring with human beings more.”

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