Adidas reports first-quarter operating profit above expectations


April 29 (Reuters) – Germany’s Adidas on Wednesday reported ‌better-than-expected operating profit ‌in the first quarter, as ​demand for its sportswear helped it keep prices stable despite weaker ‌consumer ⁠sentiment.

Operating profit in the first three months ⁠of 2026 rose by 16% to ​705 million ​euros ($825 ​million), above the ‌647 million euros projected by analysts in a company-compiled poll.

Adidas reported 610 million in operating ‌profit in ​the same ​period ​a year earlier.

($1 = ‌0.8544 euros)

(Reporting by Linda ​Pasquini ​in Gdansk and Alexander Huebner in Munich ​and ‌by Helen Reid ​in London; Editing by ​Ludwig Burger)



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