dailynewsnblog
The first-ever onboard safety video for 
Alaska Airlines is set to debut on the airline’s new intercontinental flights from Seattle to long-haul destinations. The airline is just days away from launching its historic first flight to Europe, where it will connect 
Seattle-Tacoma International Airport (SEA) to Rome Fiumicino Airport (FCO) with the Boeing 787-9 Dreamliner.
While Alaska Airlines was founded in 1932, the fleet up until now lacked the necessary seatback entertainment screens, meaning a manual safety briefing was the norm for the carrier. This now changes as the airline enters its latest chapter. Its new safety video will be broadcast across the airline’s widebody aircraft on its long-haul flights, preparing passengers with the correct instructions for the carrier’s services to and from Europe. The video features a number of key Seattle and international landmarks, making it an interesting watch.
Alaska Airlines’ Long-Haul Debut
The new safety video is around six minutes long and guides passengers through the safety features and procedures for the flight. It also entertains passengers with a cast of Alaska Airlines employees who were short-listed from 1,200 expressions of interest.
A number of notable Seattle landmarks that feature in the video include the Burke Gilman Trail, Pike Place Market, Seattle Public Library, Space Needle, Glassblowing Studio, Seattle Center Monorail, and Kraken Practice Rink. The video even features a staff member driving a Zamboni to polish the ice. Eric Edge, the Vice President of Brand and Marketing at Alaska Airlines, explained the thought process behind this unique video:
“Safety is always priority number one for us. Reminding our guests of key safety procedures is serious business, but we wanted to make sure, in our first onboard safety video, that we presented that in a very welcoming, engaging way, with the help of our employees who make us such a great airline.”
Unique Moments
With Alaska now set to go long-haul to Europe, it’s no surprise to see the airline also debut its new international network in this historic video. Such landmarks include the London Eye, Rome, and Mount Fuji. One portion sees a team member driving a Vespa around the streets of Rome.
As expected, the usual safety instructions are explained in a clear and insightful manner, such as the location of emergency exits, where life vests are located, the use of electronic devices, and how to fasten your seatbelt. The video has been made to be engaging and enjoyable for those on board, and features 100 airline employees throughout the clip.
What may raise some eyebrows is a crew member walking through the use of life vests on the shores of Sydney Harbor. Is this a subtle hint that Sydney, Australia, could be the airline’s next long-haul destination? Only time will tell.
In 2 Days: Alaska Airlines Launches 1st-Ever Flights To Europe
History is about to be made.
Alaska Airlines’ Chief Executive Officer Is Ready To Usher In The New Era
In another first for Alaska Airlines, the carrier’s Chief Executive Officer, Ben Minicucci, will share a short message to welcome passengers onboard the new 787-9 aircraft. In this message, Minicucci acknowledges this new chapter for the airline, including the new level of comfort that can be enjoyed on this state-of-the-art aircraft.
Minicucci celebrates the expanding network for the airline from Seattle, as it transforms the city into a global gateway, supported by continued deliveries of new aircraft to grow its widebody fleet up to 17 Dreamliners. West Coast-sourced food and beverages, plus entertainment at every seat, are just another part of this historic chapter and are set to elevate the airline’s onboard experience.
Up to 12 long-haul destinations across Europe, Asia, and beyond are planned as the airline continues to grow. The airline already serves two destinations in Asia (Tokyo and Seoul), while Europe is next on the airline’s radar, with the introduction of Rome this week, and London and Reykjavik both taking off from May.
